Description
SWOT ANALYSIS OF AMERICAN DIAMONDS FOREVER
American Diamonds Forever
Parent Company
American Diamonds Forever
Category
Jeweler and diamonds
Sector
Lifestyle and retail
Tagline/ Slogan
Fine Diamond jewellery at Wholesale prices
USP
Varied Collection and customization STP
Segment
Men and woman wanting to buy diamond and jewellery
Target Group
Men and woman from the urban upper middle and premium class
Positioning
Affordable and high quality offerings SWOT Analysis
1. One of the online portals to buy the diamonds. 2. No middlemen, so extra cost are reduced. 3. 100% natural diamonds and has a superb customer service at every step. 4. Many varieties of diamonds can be shown and customers can have wide array of product Strength 5. Strong brand name and good service
1. Limited brand recall globally 2.Since mostly people have the instinct to feel the product before using the product Weakness 3.Many people have limited trust in purchasing diamonds online
Opportunity
1. Advertising can be used to appeal the mass 2.Innovative pattern and a new designs can be a useful strategy to
appeal the mass 3.Going global and targeting the emerging economies
1.The euro zone crisis 2.People still not that technology sound and many of them don’t trust the product , since it’s an online purchase hence affecting the sales Threats 3.Prices of gold are rising Competition
1.Zale diamonds 2.Kay jeweler Competitors 3.Blue Nile
doc_295889752.docx
SWOT ANALYSIS OF AMERICAN DIAMONDS FOREVER
American Diamonds Forever
Parent Company
American Diamonds Forever
Category
Jeweler and diamonds
Sector
Lifestyle and retail
Tagline/ Slogan
Fine Diamond jewellery at Wholesale prices
USP
Varied Collection and customization STP
Segment
Men and woman wanting to buy diamond and jewellery
Target Group
Men and woman from the urban upper middle and premium class
Positioning
Affordable and high quality offerings SWOT Analysis
1. One of the online portals to buy the diamonds. 2. No middlemen, so extra cost are reduced. 3. 100% natural diamonds and has a superb customer service at every step. 4. Many varieties of diamonds can be shown and customers can have wide array of product Strength 5. Strong brand name and good service
1. Limited brand recall globally 2.Since mostly people have the instinct to feel the product before using the product Weakness 3.Many people have limited trust in purchasing diamonds online
Opportunity
1. Advertising can be used to appeal the mass 2.Innovative pattern and a new designs can be a useful strategy to
appeal the mass 3.Going global and targeting the emerging economies
1.The euro zone crisis 2.People still not that technology sound and many of them don’t trust the product , since it’s an online purchase hence affecting the sales Threats 3.Prices of gold are rising Competition
1.Zale diamonds 2.Kay jeweler Competitors 3.Blue Nile
doc_295889752.docx