Description
SWOT ANALYSIS OF AMERICAN AIRLINES
American Airlines Parent Company Category Sector Tagline/ Slogan USP AMR Corporation International Airlines Be yourself. Nonstop; We know why you fly Excellent quality of onboard entertainment STP Segment Target Group Positioning Customers preferring comfort/punctuality Middle class/Upper middleclass Premium American Airlines SWOT Analysis 1. Strong Hub in Dallas/Fort Worth 2. Advantage recognized as the best customer loyalty program 3. Strong Brand image, Started many new routes since 2010 4. Strong image for onboard entertainment content Strength 5. Wide reach with over 250 destinations with a strong fleet size of 600 carriers 1. Financial position is a cause for concern Weakness 2. Losing out market share to LCCs and other competitive players 1. Leverage on code share agreement with a number of airlines 2. Capitalization on growth of HDTV 3. More international destinations on popular routes
Opportunity
1. Increasing Fuel Costs and Increasing Labor Costs Threats 2. Pressure from regulation bodies and govt policies 3. Low fare service providers Competition 1. United Airlines 2. Delta Airlines 3. Northwest Airlines
Competitors
doc_343271402.docx
SWOT ANALYSIS OF AMERICAN AIRLINES
American Airlines Parent Company Category Sector Tagline/ Slogan USP AMR Corporation International Airlines Be yourself. Nonstop; We know why you fly Excellent quality of onboard entertainment STP Segment Target Group Positioning Customers preferring comfort/punctuality Middle class/Upper middleclass Premium American Airlines SWOT Analysis 1. Strong Hub in Dallas/Fort Worth 2. Advantage recognized as the best customer loyalty program 3. Strong Brand image, Started many new routes since 2010 4. Strong image for onboard entertainment content Strength 5. Wide reach with over 250 destinations with a strong fleet size of 600 carriers 1. Financial position is a cause for concern Weakness 2. Losing out market share to LCCs and other competitive players 1. Leverage on code share agreement with a number of airlines 2. Capitalization on growth of HDTV 3. More international destinations on popular routes
Opportunity
1. Increasing Fuel Costs and Increasing Labor Costs Threats 2. Pressure from regulation bodies and govt policies 3. Low fare service providers Competition 1. United Airlines 2. Delta Airlines 3. Northwest Airlines
Competitors
doc_343271402.docx