Description
SWOT ANALYSIS OF AMERI GROUP
Ameri Group
Parent Company
Well point
Category
Health Care
Sector
Health Insurance Managed health care
Tagline/ Slogan
Real Solutions in health care
USP
Reducing cost of care to taxpayers
STP
Segment
Health care services
Target Group
All eligible people
Positioning
Health care for most vulnerable citizens
SWOT Analysis
1. Association with WellPoint 2. Products designed for kids – ineligible for Medicaid 3. Strongly recognized and awarded for their efforts Strength 4. Ranked in Fortune 500 companies shows the presence in the sector
1.Limited presence – only in 13 states in US 2.Weak portfolio of products compared to global giants – designed for specific segments Weakness 3.Dependence on government regulations
1. Favourable demographics 2. Geographical expansion Opportunity 3. Growing awareness and need for medical services
1.Slowing economy and economic fluctuations 2.Increasing unemployment Threats 3. Govt regulations can cause operational issues
Competition
Competitors
1.Molina Health care 2.Well care health plans
3.United health group Inc
doc_594616606.docx
SWOT ANALYSIS OF AMERI GROUP
Ameri Group
Parent Company
Well point
Category
Health Care
Sector
Health Insurance Managed health care
Tagline/ Slogan
Real Solutions in health care
USP
Reducing cost of care to taxpayers
STP
Segment
Health care services
Target Group
All eligible people
Positioning
Health care for most vulnerable citizens
SWOT Analysis
1. Association with WellPoint 2. Products designed for kids – ineligible for Medicaid 3. Strongly recognized and awarded for their efforts Strength 4. Ranked in Fortune 500 companies shows the presence in the sector
1.Limited presence – only in 13 states in US 2.Weak portfolio of products compared to global giants – designed for specific segments Weakness 3.Dependence on government regulations
1. Favourable demographics 2. Geographical expansion Opportunity 3. Growing awareness and need for medical services
1.Slowing economy and economic fluctuations 2.Increasing unemployment Threats 3. Govt regulations can cause operational issues
Competition
Competitors
1.Molina Health care 2.Well care health plans
3.United health group Inc
doc_594616606.docx