Description
SWOT ANALYSIS OF AMEREN
Ameren
Parent Company
Ameren
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
Focused energy for life
USP
High efficiency STP
Segment
Agencies looking to buy electricity
Target Group
Retail and wholesale customers
Positioning
Focused on energy efficiency SWOT Analysis
1. Nearly 1 million gas customers and 2.5 million electric customers 2. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 3. State of art equipment, new technology 4. Well diversified energy portfolio Strength 5. Vertically integrated business
1. Geographically not well diversified Weakness 2. Less experience in energy sector compared to international players
1. Wind power generation 2. Future development of nuclear power Opportunity 3. Plans to reduce CO2 emission
Threats
1. Rising cost of production, volatile cost of input material
2. Decreasing demand, economic slowdown 3. Changing dynamics of energy sources 4. Increasing competition, consolidation 5. Environmental regulation Competition
1. Exelon Corporation 2. Great Plains Energy Incorporated Competitors 3. CenterPoint Energy, Inc.
doc_230822196.docx
SWOT ANALYSIS OF AMEREN
Ameren
Parent Company
Ameren
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
Focused energy for life
USP
High efficiency STP
Segment
Agencies looking to buy electricity
Target Group
Retail and wholesale customers
Positioning
Focused on energy efficiency SWOT Analysis
1. Nearly 1 million gas customers and 2.5 million electric customers 2. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 3. State of art equipment, new technology 4. Well diversified energy portfolio Strength 5. Vertically integrated business
1. Geographically not well diversified Weakness 2. Less experience in energy sector compared to international players
1. Wind power generation 2. Future development of nuclear power Opportunity 3. Plans to reduce CO2 emission
Threats
1. Rising cost of production, volatile cost of input material
2. Decreasing demand, economic slowdown 3. Changing dynamics of energy sources 4. Increasing competition, consolidation 5. Environmental regulation Competition
1. Exelon Corporation 2. Great Plains Energy Incorporated Competitors 3. CenterPoint Energy, Inc.
doc_230822196.docx