Description
SWOT ANALYSIS OF AMBUJA REALTY
Ambuja Realty
Parent Company
Ambuja Realty group
Development and sale of residential, commercial, retail, Educational Category property
Sector
Real Estate
Tagline/ Slogan
Building with passion..to make a difference, to the way people live
USP
Affordable housing and trusted brand
STP
Segment
Projects in major cities
Target Group
All sections of society from mostly urban and semi urban areas
Positioning
Affordable and quality property
SWOT Analysis
1. Strong brand value and presence. 2. Strategic joint venture and acquisition for development like Joint venture with Swiss hotel for building 5 star business hotel 3. Strong proven track record for quality and commitment Strength 4. Well diversified portfolio of the company
1. Political intervention affecting growth of the company Weakness 2. Some of the commercial projects are not strategically located.
1. Tax reform i.e. GST will streamline more focused growth with better tax management. 2.Opportunity for growth in south and western region of India Opportunity 3. Strategic approach through merger and aquisition
1. Rising Inflation 2. Economic slowdown 3. Stringent Government and Environmental norm and regulation Threats 4.Immense competition
Competition
1. Belani Group 2. Diamond Group 3. Eden Group Competitors 4. PS group
doc_593935057.docx
SWOT ANALYSIS OF AMBUJA REALTY
Ambuja Realty
Parent Company
Ambuja Realty group
Development and sale of residential, commercial, retail, Educational Category property
Sector
Real Estate
Tagline/ Slogan
Building with passion..to make a difference, to the way people live
USP
Affordable housing and trusted brand
STP
Segment
Projects in major cities
Target Group
All sections of society from mostly urban and semi urban areas
Positioning
Affordable and quality property
SWOT Analysis
1. Strong brand value and presence. 2. Strategic joint venture and acquisition for development like Joint venture with Swiss hotel for building 5 star business hotel 3. Strong proven track record for quality and commitment Strength 4. Well diversified portfolio of the company
1. Political intervention affecting growth of the company Weakness 2. Some of the commercial projects are not strategically located.
1. Tax reform i.e. GST will streamline more focused growth with better tax management. 2.Opportunity for growth in south and western region of India Opportunity 3. Strategic approach through merger and aquisition
1. Rising Inflation 2. Economic slowdown 3. Stringent Government and Environmental norm and regulation Threats 4.Immense competition
Competition
1. Belani Group 2. Diamond Group 3. Eden Group Competitors 4. PS group
doc_593935057.docx