Description
SWOT ANALYSIS OF AMAZON
Amazon
Parent Company
Amazon.com Inc
Category
Website-online shopping
Sector
IT and Technology
Tagline/ Slogan
Work hard. Have fun. Make history; Earths largest book store
USP
Trusted brand providing online auction and shopping opportunities
STP
Segment
Internet users
Target Group
Internet users relying on internet for shopping and other transactions
Positioned as a global online market place which facilitates shopping Positioning through a customized user shopping experience
SWOT Analysis
1.Early market entrant with brand equity 2. Integrated services like online ticket tracking, online money transfers etc 3. Vast customer base due to international presence 4. Provides customized user shopping experience by tracking users Strength 5. Has over 33,000 employees in over 20 countries
Weakness
1 Less presence in emerging markets
1. The markets devoid of internet 2.Customers reluctant in shopping online can be persuaded Opportunity 3.Partnerships with corporate houses for bulk selling
1. Can be subjected to frauds 2.Risk of Brand Dilution by selling a very wide range of products Threats 3. Newly emerging competitive online shopping portals
Competition
Competitors
1. Ebay
2.Flipkart 3.Homeshop18
doc_998315211.docx
SWOT ANALYSIS OF AMAZON
Amazon
Parent Company
Amazon.com Inc
Category
Website-online shopping
Sector
IT and Technology
Tagline/ Slogan
Work hard. Have fun. Make history; Earths largest book store
USP
Trusted brand providing online auction and shopping opportunities
STP
Segment
Internet users
Target Group
Internet users relying on internet for shopping and other transactions
Positioned as a global online market place which facilitates shopping Positioning through a customized user shopping experience
SWOT Analysis
1.Early market entrant with brand equity 2. Integrated services like online ticket tracking, online money transfers etc 3. Vast customer base due to international presence 4. Provides customized user shopping experience by tracking users Strength 5. Has over 33,000 employees in over 20 countries
Weakness
1 Less presence in emerging markets
1. The markets devoid of internet 2.Customers reluctant in shopping online can be persuaded Opportunity 3.Partnerships with corporate houses for bulk selling
1. Can be subjected to frauds 2.Risk of Brand Dilution by selling a very wide range of products Threats 3. Newly emerging competitive online shopping portals
Competition
Competitors
1. Ebay
2.Flipkart 3.Homeshop18
doc_998315211.docx