Description
SWOT ANALYSIS OF ALTERA CORPORATION

Altera Corporation

Parent Company

Altera Corporation

Category

Semiconductors

Sector

IT and Technology

Tagline/ Slogan

NA

USP

Manufacturer of Programmable Logic Devices(PLDs) chips

STP

Segment

Enterprises which needs semiconductor products.

Provides products for the companies like telecommunication, cell phones, notebooks and desktop, automotive electronics, factory Target Group automation, process control, military and aerospace system

Positioning

Provides product with quality and can be reprogrammed

SWOT Analysis

1. Wide Range of products like Processors, ASICs, etc.

FPGAs, CPLDs, Embedded

2. High focus on research and development 3.Significant market position 4. Diversified business market and global presence 3. Strong financial performance revenue of 2.06 billion and employee Strength base of more than 2500.

1. Dependence on sub-contractors Weakness 2. Concentration of distribution network

1. Strategic alliance 2.Expansion in Asian market Opportunity 3. Long term growth for PLDs

Threats

1. Downturn of semiconductor industry

2.Declining in selling price of semiconductor products

Competition

1. Analog Devices 2. Linear Technology Competitors 3.National Semiconductor



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