Description
SWOT ANALYSIS OF ALLAHABAD BANK
Allahabad Bank Parent Company Category Sector Tagline/ Slogan USP Government of India Bank Banking and finance A Tradition of trust Oldest National Bank STP Segment Target Group Positioning Individual and Industry Banking All age and earning groups Complete Banking and finance solutions SWOT Analysis 1. Oldest Nationalised bank with over 2400 branches 2. National and International presence 3. Financial products for all categories of customers from rural to urban 4. Innovative schemes like Retail banking boutique and Saral loans etc 1. Inadequate advertising as compared to leading banks 2. Compliance with government schemes 3. Limited number of ATM’s and low customer relationship 1. Initiative for self-employment amongst youth 2. Internet Banking and other services 1. Economic crisis 2. Stringent measures by RBI
Strength
Weakness
Opportunity
Threats
3. Competition from other banks Competition 1. SBI 2. Allahabad bank 3. IDBI
Competitors
doc_646574275.docx
SWOT ANALYSIS OF ALLAHABAD BANK
Allahabad Bank Parent Company Category Sector Tagline/ Slogan USP Government of India Bank Banking and finance A Tradition of trust Oldest National Bank STP Segment Target Group Positioning Individual and Industry Banking All age and earning groups Complete Banking and finance solutions SWOT Analysis 1. Oldest Nationalised bank with over 2400 branches 2. National and International presence 3. Financial products for all categories of customers from rural to urban 4. Innovative schemes like Retail banking boutique and Saral loans etc 1. Inadequate advertising as compared to leading banks 2. Compliance with government schemes 3. Limited number of ATM’s and low customer relationship 1. Initiative for self-employment amongst youth 2. Internet Banking and other services 1. Economic crisis 2. Stringent measures by RBI
Strength
Weakness
Opportunity
Threats
3. Competition from other banks Competition 1. SBI 2. Allahabad bank 3. IDBI
Competitors
doc_646574275.docx