Description
SWOT ANALYSIS OF ALFRESA HOLDINGS
Alfresa Holdings
Parent Company
Alfresa Holdings
Category
Pharmaceutical
Sector
Healthcare
Tagline/ Slogan
Create & deliver fresh life for all
It is one of the four Japanese groups which controls 90% of wholesaling USP business
STP
Segment
Pharmaceutical, diagnostic reagents, medical devices
Target Group
Healthcare professionals, pharmacies, wholesalers
They aim to become healthcare consortium by broadening their Positioning potential & scope of operations
SWOT Analysis
1. Strong marketing & sales support 2. They have 14 consolidated subsidiaries & 61 non consolidated affiliates giving them good exposure all across Japan 3. Company operates in broad service areas such as manufacturing, distribution, consulting etc 4. Company has strong customer support system through which they can provide proper information to customers about inventory Strength management
1. It relies heavily on Japanese market and limited presence in emerging markets Weakness 2. Stiff competition means limited scope for market share growth
1. They can expand into new segments such as antibody 7 genomic drugs 2. They can further expand their OTC sales channel to achieve greater growth Opportunity 3. Alfresa can diversify its strategies based upon products
Threats
1. Natural disasters in Japan
2. Many dispensing pharmacies have resorted to group formation 3. There is considerable decline in birth rate & population in Japan
Competition
1. McKesson pharmaceuticals 2. Suzuken 3. Toho Competitors 4. Cardinal health
doc_427728169.docx
SWOT ANALYSIS OF ALFRESA HOLDINGS
Alfresa Holdings
Parent Company
Alfresa Holdings
Category
Pharmaceutical
Sector
Healthcare
Tagline/ Slogan
Create & deliver fresh life for all
It is one of the four Japanese groups which controls 90% of wholesaling USP business
STP
Segment
Pharmaceutical, diagnostic reagents, medical devices
Target Group
Healthcare professionals, pharmacies, wholesalers
They aim to become healthcare consortium by broadening their Positioning potential & scope of operations
SWOT Analysis
1. Strong marketing & sales support 2. They have 14 consolidated subsidiaries & 61 non consolidated affiliates giving them good exposure all across Japan 3. Company operates in broad service areas such as manufacturing, distribution, consulting etc 4. Company has strong customer support system through which they can provide proper information to customers about inventory Strength management
1. It relies heavily on Japanese market and limited presence in emerging markets Weakness 2. Stiff competition means limited scope for market share growth
1. They can expand into new segments such as antibody 7 genomic drugs 2. They can further expand their OTC sales channel to achieve greater growth Opportunity 3. Alfresa can diversify its strategies based upon products
Threats
1. Natural disasters in Japan
2. Many dispensing pharmacies have resorted to group formation 3. There is considerable decline in birth rate & population in Japan
Competition
1. McKesson pharmaceuticals 2. Suzuken 3. Toho Competitors 4. Cardinal health
doc_427728169.docx