Description
SWOT ANALYSIS OF AIRCEL
Aircel
Parent Company
Maxis Communications; Apollo Hospital
Category
Mobile service provider
Sector
Telecommunication
Tagline/ Slogans
Your World of possibilities
USP
Simplicity and the ‘boy next door’ image; cricket connect
STP
Segment
Social media and internet savvy
Target Group
Middle class and low income group
Positioning
Faster internetwork access, stay connected
SWOT Analysis
Strength
1.Fifth largest GSM mobile service provider with subscriber base over 27mn 2.13% market share
Weakness
1.Profitability is an issue 2.Lack of advertising 3.Low brand visibility
Opportunity
1.Fast expanding cellular market 2.Latest and low cost technology 3.Untapped rural market 4.Value added services
Threats
1.Competitors low price offering 2. Saturation point in Basic telephony service 3.Mobile Number Portability
Competition
Competitors
1.Idea 2.Vodafone 3.Reliance
4.Airtel 5.Tata Docomo 6.MTNL 7.BSNL 8.Uninor 9.Tata Indicom 10.Virgin
doc_118094358.docx
SWOT ANALYSIS OF AIRCEL
Aircel
Parent Company
Maxis Communications; Apollo Hospital
Category
Mobile service provider
Sector
Telecommunication
Tagline/ Slogans
Your World of possibilities
USP
Simplicity and the ‘boy next door’ image; cricket connect
STP
Segment
Social media and internet savvy
Target Group
Middle class and low income group
Positioning
Faster internetwork access, stay connected
SWOT Analysis
Strength
1.Fifth largest GSM mobile service provider with subscriber base over 27mn 2.13% market share
Weakness
1.Profitability is an issue 2.Lack of advertising 3.Low brand visibility
Opportunity
1.Fast expanding cellular market 2.Latest and low cost technology 3.Untapped rural market 4.Value added services
Threats
1.Competitors low price offering 2. Saturation point in Basic telephony service 3.Mobile Number Portability
Competition
Competitors
1.Idea 2.Vodafone 3.Reliance
4.Airtel 5.Tata Docomo 6.MTNL 7.BSNL 8.Uninor 9.Tata Indicom 10.Virgin
doc_118094358.docx