Description
SWOT ANALYSIS OF AIR WICK
Air Wick Parent Company Category Sector Tagline/ Slogan USP Reckitt Benckiser Home Care brands FMCG Brightening the air Room freshener with various types and flavors STP Segment Target Group Room Freshener Urban and semi-urban households To transform your home to a great environment making it happy and joyous SWOT Analysis 1 . RB has been ranked as one of the Most Innovative Companies in the World 2. Available in various flavors and varieties. 3.Excellent brand promotion by advertising media Strength 4. Brand presence by advertisements and prints 5. Excellent distribution network of Reckitt Benckiser 1.Fake imitations affect sales 2.Limited brand presence in rural market 1.To Explore possibilities in rural market. 2.Launching series for cars, toilets and offices. 3. Tie-ups with hotel chains, restaurants, corporates etc
Positioning
Weakness
Opportunity
Threats
1. Local brands pose a threat 2. Limited brand loyalty as brand switching is high 3. Fake imitations affect brands image Competition 1. Odonil 2.Ambi pur
Competitors
doc_174317614.docx
SWOT ANALYSIS OF AIR WICK
Air Wick Parent Company Category Sector Tagline/ Slogan USP Reckitt Benckiser Home Care brands FMCG Brightening the air Room freshener with various types and flavors STP Segment Target Group Room Freshener Urban and semi-urban households To transform your home to a great environment making it happy and joyous SWOT Analysis 1 . RB has been ranked as one of the Most Innovative Companies in the World 2. Available in various flavors and varieties. 3.Excellent brand promotion by advertising media Strength 4. Brand presence by advertisements and prints 5. Excellent distribution network of Reckitt Benckiser 1.Fake imitations affect sales 2.Limited brand presence in rural market 1.To Explore possibilities in rural market. 2.Launching series for cars, toilets and offices. 3. Tie-ups with hotel chains, restaurants, corporates etc
Positioning
Weakness
Opportunity
Threats
1. Local brands pose a threat 2. Limited brand loyalty as brand switching is high 3. Fake imitations affect brands image Competition 1. Odonil 2.Ambi pur
Competitors
doc_174317614.docx