Description
SWOT ANALYSIS OF AIR NEWZEALAND
Air New Zealand Parent Company Category Sector Tagline/ Slogan USP New Zealand Government International Airlines Amazing journeys. Every day It's the only airline to circumnavigate the world STP Segment Target Group Positioning Customers looking for comfort Middle class / Upper middle class Semi-premium SWOT Analysis 1. Skytrax rated it as one of the top ten airlines and was awarded by air transport world as Airline of the year 2. Special routes have been designed to promote trade and marketing 3. It is currently the only airline to circumnavigate the world Strength 4. Organizational structure is very well balanced and organized 1. Brand awareness and number of destinations are lesser compared to global giant Weakness 2. Limited operations and market share due to heavy competition 1. Strategic alliance with Qantans will help to strengthen its position in the industry 2. Leverage on the award Airline of the Year in 2010 and 2012 given by the Air Transport World Global Airline Awards to create
Opportunity
a strong brand image 1. Strong competition from foreign players and LCCs Threats 2. Increasing Fuel cost 3. Increasing labor cost Competition 1. Qantans 2. Pacific Blue 3. JetStar
Competitors
doc_261913815.docx
SWOT ANALYSIS OF AIR NEWZEALAND
Air New Zealand Parent Company Category Sector Tagline/ Slogan USP New Zealand Government International Airlines Amazing journeys. Every day It's the only airline to circumnavigate the world STP Segment Target Group Positioning Customers looking for comfort Middle class / Upper middle class Semi-premium SWOT Analysis 1. Skytrax rated it as one of the top ten airlines and was awarded by air transport world as Airline of the year 2. Special routes have been designed to promote trade and marketing 3. It is currently the only airline to circumnavigate the world Strength 4. Organizational structure is very well balanced and organized 1. Brand awareness and number of destinations are lesser compared to global giant Weakness 2. Limited operations and market share due to heavy competition 1. Strategic alliance with Qantans will help to strengthen its position in the industry 2. Leverage on the award Airline of the Year in 2010 and 2012 given by the Air Transport World Global Airline Awards to create
Opportunity
a strong brand image 1. Strong competition from foreign players and LCCs Threats 2. Increasing Fuel cost 3. Increasing labor cost Competition 1. Qantans 2. Pacific Blue 3. JetStar
Competitors
doc_261913815.docx