Description
SWOT ANALYSIS OF AIR INDIA EXPRESS
Air India Express Parent Company Category Sector Tagline/ Slogan USP Air India Charters Ltd. International Gulf and SE Asia Airlines Simply Priceless Cheapest Airfares STP Segment Low Cost Carrier Indians (especially from South India) working in Gulf countries and SE Asian countries , mainly labourers . HAJ pilgrims Low cost no Frills SWOT 1. Cheapest tickets 2. Pre-set snacks on board at no additional cost 3. Operations from many airports 4. Crew with knowledge of local languages 5. In-flight entertainment 6. Profitable wing of Air India 1. Needs polishing of Cabin Crew 2. Interference from Govt. 1. With well groomed cabin crew, this airline can deliver best services for the price. 1. Profitable routes have been taken away and given to other private airlines.
Target Group Positioning
Strength
Weakness
Opportunity
Threats
2. Negative Govt interference has discouraged the employees and affected the profit. 3. With more LCC flying on the Gulf/ SE Asian routes, the competition has become severe. Competition 1. Air Asia 2. Air Arabia 3. Emirates Airlines Competitors 4. Gulf Air 5.Malaysia Airlines
doc_394715491.docx
SWOT ANALYSIS OF AIR INDIA EXPRESS
Air India Express Parent Company Category Sector Tagline/ Slogan USP Air India Charters Ltd. International Gulf and SE Asia Airlines Simply Priceless Cheapest Airfares STP Segment Low Cost Carrier Indians (especially from South India) working in Gulf countries and SE Asian countries , mainly labourers . HAJ pilgrims Low cost no Frills SWOT 1. Cheapest tickets 2. Pre-set snacks on board at no additional cost 3. Operations from many airports 4. Crew with knowledge of local languages 5. In-flight entertainment 6. Profitable wing of Air India 1. Needs polishing of Cabin Crew 2. Interference from Govt. 1. With well groomed cabin crew, this airline can deliver best services for the price. 1. Profitable routes have been taken away and given to other private airlines.
Target Group Positioning
Strength
Weakness
Opportunity
Threats
2. Negative Govt interference has discouraged the employees and affected the profit. 3. With more LCC flying on the Gulf/ SE Asian routes, the competition has become severe. Competition 1. Air Asia 2. Air Arabia 3. Emirates Airlines Competitors 4. Gulf Air 5.Malaysia Airlines
doc_394715491.docx