Description
SWOT ANALYSIS OF AIR CANADA
Air Canada Parent Company Category Sector Tagline/ Slogan USP Air Canada Inc. International Airlines The freedom to fly your own way; Go Far Canada's Largest and most recognized Airline STP Segment Target Group Positioning Customers preferring comfort/reliability Upper middle class/ Business men Premium international airlines SWOT Analysis 1. Largest airline of Canada 2. Experienced workforce and a well-established infrastructure 3. Profitable international and business markets 4. The largest airline in Canada 5. Caters to over 170+ destinations globally Strength 6. Nearly 35 million passengers fly with Air Canada annually 1. While brand awareness is high, brand affinity is low 2. Aging aircrafts in fleet is a concern 1. Flourishing tourism in Canada 2. Launch of low cost airlines Opportunity 3. More penetration into global market by global brand awareness like top industry players
Weakness
Threats
1. Government regulations 2. Foreign currency fluctuations 3. Low cost carriers Competition 1. Westjet 2. Air France 3. AMR corporation
Competitors
doc_489901753.docx
SWOT ANALYSIS OF AIR CANADA
Air Canada Parent Company Category Sector Tagline/ Slogan USP Air Canada Inc. International Airlines The freedom to fly your own way; Go Far Canada's Largest and most recognized Airline STP Segment Target Group Positioning Customers preferring comfort/reliability Upper middle class/ Business men Premium international airlines SWOT Analysis 1. Largest airline of Canada 2. Experienced workforce and a well-established infrastructure 3. Profitable international and business markets 4. The largest airline in Canada 5. Caters to over 170+ destinations globally Strength 6. Nearly 35 million passengers fly with Air Canada annually 1. While brand awareness is high, brand affinity is low 2. Aging aircrafts in fleet is a concern 1. Flourishing tourism in Canada 2. Launch of low cost airlines Opportunity 3. More penetration into global market by global brand awareness like top industry players
Weakness
Threats
1. Government regulations 2. Foreign currency fluctuations 3. Low cost carriers Competition 1. Westjet 2. Air France 3. AMR corporation
Competitors
doc_489901753.docx