Description
SWOT ANALYSIS OF AIR ASIA
Air Asia Parent Company Category Sector Tagline/ Slogan USP Tune Group / Tony Fernandes International Airlines Now Everyone Can Fly Lowest Price STP Segment Target Group Positioning Budget Middle Class and Lower Middle Class Low Cost No Frills SWOT 1. Strong Promoter 2. Well established LCC operating out of South East Asia 3. It has operations in over 25 countries and over 400 international and national destinations 4. It has subsidiaries in Indonesia, Thai, Phillipines, Japan Strength 5.It has a fleet size of nearly 300 aircrafts 1.Not on too many routes as compared to market leaders 2.Stiff competition in its sector 1. The increasing traffic from India and Indians prefer budget airlines as they are cost conscious 2. Has Positioned itself as the major LCC in SE Asia
Weakness
Opportunity
Threats
1. Rising Fuel Costs 2. Rising Labour Costs 3. Rise of Other LCCs in Market Competition 1.JetStar 2.Silk Air 3.Tiger Airways
Competitors
doc_675645640.docx
SWOT ANALYSIS OF AIR ASIA
Air Asia Parent Company Category Sector Tagline/ Slogan USP Tune Group / Tony Fernandes International Airlines Now Everyone Can Fly Lowest Price STP Segment Target Group Positioning Budget Middle Class and Lower Middle Class Low Cost No Frills SWOT 1. Strong Promoter 2. Well established LCC operating out of South East Asia 3. It has operations in over 25 countries and over 400 international and national destinations 4. It has subsidiaries in Indonesia, Thai, Phillipines, Japan Strength 5.It has a fleet size of nearly 300 aircrafts 1.Not on too many routes as compared to market leaders 2.Stiff competition in its sector 1. The increasing traffic from India and Indians prefer budget airlines as they are cost conscious 2. Has Positioned itself as the major LCC in SE Asia
Weakness
Opportunity
Threats
1. Rising Fuel Costs 2. Rising Labour Costs 3. Rise of Other LCCs in Market Competition 1.JetStar 2.Silk Air 3.Tiger Airways
Competitors
doc_675645640.docx