Description
SWOT ANALYSIS OF AIR ALGERIE
Air Algerie Parent Company Category Sector Tagline/ Slogan USP Sonatrach International Airlines Always Caring for you National Flag carrier of Algeria STP Segment Target Group Positioning Cost / Safety conscious customers Middle class and upper middle class Quality service at affordable prices SWOT Analysis 1. Financial support from Algerian Government 2. Strong dominance in Algerian domestic market hence major players looking for a tie-up with Air Algerie 3. Has its own catering service and also average age of planes is only 9.5 years 1. No membership of any of the Airline Alliances 2. Employee strikes is a concern 1. To be a part of any airline alliance (Sky team, Star, One world) 2. Algeria's National Tourist Development Plan to attract 2.5 million tourists by 2015 thus increasing demand for air travel 3. Expand reach by making code share agreements with major players Opportunity In the aviation sector
Strength
Weakness
Threats
1. Increasing cost of aviation fuel 2. Increasing Labor cost 3. Fluctuating demand of air travel in Algeria Competition 1. Aigle Azur 2. Air France 3. Tunisair
Competitors
doc_596270982.docx
SWOT ANALYSIS OF AIR ALGERIE
Air Algerie Parent Company Category Sector Tagline/ Slogan USP Sonatrach International Airlines Always Caring for you National Flag carrier of Algeria STP Segment Target Group Positioning Cost / Safety conscious customers Middle class and upper middle class Quality service at affordable prices SWOT Analysis 1. Financial support from Algerian Government 2. Strong dominance in Algerian domestic market hence major players looking for a tie-up with Air Algerie 3. Has its own catering service and also average age of planes is only 9.5 years 1. No membership of any of the Airline Alliances 2. Employee strikes is a concern 1. To be a part of any airline alliance (Sky team, Star, One world) 2. Algeria's National Tourist Development Plan to attract 2.5 million tourists by 2015 thus increasing demand for air travel 3. Expand reach by making code share agreements with major players Opportunity In the aviation sector
Strength
Weakness
Threats
1. Increasing cost of aviation fuel 2. Increasing Labor cost 3. Fluctuating demand of air travel in Algeria Competition 1. Aigle Azur 2. Air France 3. Tunisair
Competitors
doc_596270982.docx