Description
SWOT ANALYSIS OF AIFF I- LEAGUE
AIFF I-League
Parent Company
AIFF(All India Football Federation)
Category
Football league (India)
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
Competitive league working to promote and develop Indian football
STP
Segment
Indian Football lovers
Target Group
Indian football enthusiasts Men of age group 15-60
Positioning
Competitive league with the best Indian players in action
SWOT Analysis
1. Home-grown league and gives a chance to all Indian players to develop their game 2. Have IMG Reliance as Broadcast Partners 3. Foreign talent from Africa and South America plying their trade, leading to a development of the league 4. Highly competitive league which also has the age old rivalry of East Bengal vs Mohun Bagan Strength 5. Extremely popular in Bengal, Goa and a few other states
1.Poor financial status of most of the teams 2.Most teams are institutional teams and hence lack professionalism 3.Most clubs have poor marketing plans which explains the dismal average attendance of 4000 per game 4.Lack of merchandising and TV revenue for the teams Weakness 5. Poor quality of most of the fields, resulting in injuries to players
1.Tap into the growing market of football lovers in India, who have grown up watching the European leagues, but have a keen interest in Indian football as well 2.Develop academies and nurture local talent in a better way 3.Have a better marketing plan, and try and increase revenue from merchandising Opportunity 4. Improve the quality of the stadiums which will in turn ensure high
attendance
1. Emergence of IPL and other leagues in hockey, badminton etc may further reduce the interest in the I-league 2.The growing popularity of the English Premier League and other European Leagues is taking the lion’s share of th e football merchandising market, and this dominance is only likely to grow even Threats further.
Competition
1. English Premier League 2. Spanish La Liga Competitors 3. Indian Premier League (cricket)
doc_130207622.docx
SWOT ANALYSIS OF AIFF I- LEAGUE
AIFF I-League
Parent Company
AIFF(All India Football Federation)
Category
Football league (India)
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
Competitive league working to promote and develop Indian football
STP
Segment
Indian Football lovers
Target Group
Indian football enthusiasts Men of age group 15-60
Positioning
Competitive league with the best Indian players in action
SWOT Analysis
1. Home-grown league and gives a chance to all Indian players to develop their game 2. Have IMG Reliance as Broadcast Partners 3. Foreign talent from Africa and South America plying their trade, leading to a development of the league 4. Highly competitive league which also has the age old rivalry of East Bengal vs Mohun Bagan Strength 5. Extremely popular in Bengal, Goa and a few other states
1.Poor financial status of most of the teams 2.Most teams are institutional teams and hence lack professionalism 3.Most clubs have poor marketing plans which explains the dismal average attendance of 4000 per game 4.Lack of merchandising and TV revenue for the teams Weakness 5. Poor quality of most of the fields, resulting in injuries to players
1.Tap into the growing market of football lovers in India, who have grown up watching the European leagues, but have a keen interest in Indian football as well 2.Develop academies and nurture local talent in a better way 3.Have a better marketing plan, and try and increase revenue from merchandising Opportunity 4. Improve the quality of the stadiums which will in turn ensure high
attendance
1. Emergence of IPL and other leagues in hockey, badminton etc may further reduce the interest in the I-league 2.The growing popularity of the English Premier League and other European Leagues is taking the lion’s share of th e football merchandising market, and this dominance is only likely to grow even Threats further.
Competition
1. English Premier League 2. Spanish La Liga Competitors 3. Indian Premier League (cricket)
doc_130207622.docx