Description
SWOT ANALYSIS OF AICHI BANK
Aichi Bank Parent Company Category Sector Tagline/ Slogan USP Aichi Bank Regional Banks Banking and Financial Services One of the oldest Japanese financial institutions STP Segment Target Group Positioning Corporate and consumer banking Individuals and businesses in need of financial services One of the most trustworthy banks in Japan SWOT Analysis 1. More than 200 branches spread across regions 2. Wide ATM network across Japan 3. Structured products is an USP for the bank 4. Stable growth in the past compared to other banks Strength 5. Good legacy being one of the oldest Japanese regional banks 1.Less aggressive expansion plans 2. Lack of marketing and branding 3. Lack of technology in banking services 1. Entry into international markets 2. Introduction of new banking services 3. Use of technology to increase customer statisfaction 1. Contraction of Japanese economy is a concern for the bank’s
Weakness
Opportunity Threats
future 2. Reducing NPAs and growing business are two conflicting interests 3. Sluggish demand for banking in Japan Competition 1. Bank of Japan 2. Mitsubishi UFJ Financial Group 3. Mizuho Financial Group 4. Dresdner Bank 5. Japan Bank for International Cooperation Competitors 6. Shinsei Bank
doc_707562269.docx
SWOT ANALYSIS OF AICHI BANK
Aichi Bank Parent Company Category Sector Tagline/ Slogan USP Aichi Bank Regional Banks Banking and Financial Services One of the oldest Japanese financial institutions STP Segment Target Group Positioning Corporate and consumer banking Individuals and businesses in need of financial services One of the most trustworthy banks in Japan SWOT Analysis 1. More than 200 branches spread across regions 2. Wide ATM network across Japan 3. Structured products is an USP for the bank 4. Stable growth in the past compared to other banks Strength 5. Good legacy being one of the oldest Japanese regional banks 1.Less aggressive expansion plans 2. Lack of marketing and branding 3. Lack of technology in banking services 1. Entry into international markets 2. Introduction of new banking services 3. Use of technology to increase customer statisfaction 1. Contraction of Japanese economy is a concern for the bank’s
Weakness
Opportunity Threats
future 2. Reducing NPAs and growing business are two conflicting interests 3. Sluggish demand for banking in Japan Competition 1. Bank of Japan 2. Mitsubishi UFJ Financial Group 3. Mizuho Financial Group 4. Dresdner Bank 5. Japan Bank for International Cooperation Competitors 6. Shinsei Bank
doc_707562269.docx