Description
SWOT ANALYSIS OF AHOLD
Ahold
Parent Company
Ahold Group Inc.
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
Better choice. Better value. Better life. Every day.
USP
Going Global with a local face STP
Segment
Supermarket food chain
Target Group
Price sensitive middle income households
Offering wide variety of food and non-food products adapted to local Positioning tastes and preferences and a pleasant shopping experience SWOT Analysis
1. Going global yet retaining its local face I.e. analysing customer trends and managing stores locally 2. The whole group is run under extremely efficient management team 3. Follows a six pillared strategy,’Reshaping Retail’-increasing customer loyalty, broadening our offering, expanding geographic reach, simplicity, responsible retailing, and our people. 4. Massive operations through well managed subsidiaries across US, Netherlands, Spain etc. Strength 5. Good reputation in the market and strong brand image
1.Despite being the second largest food retailer ,the brand is relatively less strong 2.Keeping operating costs under control is a big challenge for the firm Weakness 3.Highly levered firm
1. Growth of sales through online retailing 2.Huge potential of building brand awareness and loyalty through advertising Opportunity 3.Growth through diversification of store formats and products
1. Increasing threat from other competitors 2.Too complicated and complex business to manage 3.Risk of failure of Joint ventures in countries strategically different from Threats firm’s home country(Netherlands) Competition
1.Kroger 2.Walmart 3.Safeway Competitors 4.Carrefour
doc_625756871.docx
SWOT ANALYSIS OF AHOLD
Ahold
Parent Company
Ahold Group Inc.
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
Better choice. Better value. Better life. Every day.
USP
Going Global with a local face STP
Segment
Supermarket food chain
Target Group
Price sensitive middle income households
Offering wide variety of food and non-food products adapted to local Positioning tastes and preferences and a pleasant shopping experience SWOT Analysis
1. Going global yet retaining its local face I.e. analysing customer trends and managing stores locally 2. The whole group is run under extremely efficient management team 3. Follows a six pillared strategy,’Reshaping Retail’-increasing customer loyalty, broadening our offering, expanding geographic reach, simplicity, responsible retailing, and our people. 4. Massive operations through well managed subsidiaries across US, Netherlands, Spain etc. Strength 5. Good reputation in the market and strong brand image
1.Despite being the second largest food retailer ,the brand is relatively less strong 2.Keeping operating costs under control is a big challenge for the firm Weakness 3.Highly levered firm
1. Growth of sales through online retailing 2.Huge potential of building brand awareness and loyalty through advertising Opportunity 3.Growth through diversification of store formats and products
1. Increasing threat from other competitors 2.Too complicated and complex business to manage 3.Risk of failure of Joint ventures in countries strategically different from Threats firm’s home country(Netherlands) Competition
1.Kroger 2.Walmart 3.Safeway Competitors 4.Carrefour
doc_625756871.docx