Description
SWOT ANALYSIS OF AGCO
AGCO
Parent Company
Komatsu Ltd., Japan
Category
Heavy Equipment
Sector
Heavy equipment and engineering
Tagline/ Slogan
We support your farm
Leading global manufacturer of agricultural equipment which adds USP value to any farm business
STP
People and businesses who want full line of tractors, combines, hay Segment tools, sprayers, forage and tillage equipment
Target Group
People or Business , industries, farming organizations
Positioning
Promoting sustainability through their products’ value cycle
SWOT Analysis
1. Has a wide range of products for every agricultural need 2. Has many brands which are recognized around the entire globe and have a huge brand recall value like ‘Challenger’ 3. Has 2,600 independent dealers and distributors in more than 140 countries worldwide ensuring a global footprint Strength 4. High product quality and strong product portfolio
1. Performance of some of its brands over their entire product life cycle is lesser than industry leaders 2. The current economic crisis in the U.S. weakened its financial Weakness position has affected operational efficiency
1. Growing agricultural activities in the developing countries Opportunity 2. Has invested a lot in Africa which might start yielding results soon
1. The top line of the company might get affected severely if the Eurozone crisis worsens 2. Stiff competition from counterparts like Mahindra in developing Threats countries
Competition
1. Deere & Co. Competitors 2. CNH Global
doc_546767243.docx
SWOT ANALYSIS OF AGCO
AGCO
Parent Company
Komatsu Ltd., Japan
Category
Heavy Equipment
Sector
Heavy equipment and engineering
Tagline/ Slogan
We support your farm
Leading global manufacturer of agricultural equipment which adds USP value to any farm business
STP
People and businesses who want full line of tractors, combines, hay Segment tools, sprayers, forage and tillage equipment
Target Group
People or Business , industries, farming organizations
Positioning
Promoting sustainability through their products’ value cycle
SWOT Analysis
1. Has a wide range of products for every agricultural need 2. Has many brands which are recognized around the entire globe and have a huge brand recall value like ‘Challenger’ 3. Has 2,600 independent dealers and distributors in more than 140 countries worldwide ensuring a global footprint Strength 4. High product quality and strong product portfolio
1. Performance of some of its brands over their entire product life cycle is lesser than industry leaders 2. The current economic crisis in the U.S. weakened its financial Weakness position has affected operational efficiency
1. Growing agricultural activities in the developing countries Opportunity 2. Has invested a lot in Africa which might start yielding results soon
1. The top line of the company might get affected severely if the Eurozone crisis worsens 2. Stiff competition from counterparts like Mahindra in developing Threats countries
Competition
1. Deere & Co. Competitors 2. CNH Global
doc_546767243.docx