Description
SWOT ANALYSIS OF AES CORPORATION
AES Corporation
Parent Company
AES Corporation
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
The power of being global
One of the world’s Leading Power companies based in Virginia in the USP U.S. STP
Segment
Energy for Residential, Small and Large Businesses
Target Group
Corporates, industries and commercial businesses
Positioning
Leading U.S. Power Company SWOT Analysis
1. Has over 28,000 employees and is present in 27 countries in 5 continents worldwide – total capacity is over 44000 MW 2. Has a portfolio of thermal, hydro, biomass, wind and solar power 3. Strong Financial performance and good Operating Income. 4. Is a Fortune 200 company 5. Present in 27 countries - U.S. (Virginia, Indianpolis, Ohio), Brazil, Strength Chile, Northern Ireland, Ireland etc
1.Limited presence in global scenario in terms of tie-ups and brand recall 2. Operations are concentrated in pockets. 3. Most of the portfolio is focused on Coal and oil - thus putting it at Weakness a risk of fluctuating fuel prices.
1.Can enter other unexplored markets 2.Renewable Energy Opportunity 3. Increasing demand of Electricity in the U.S.
1.Rising Fuel Prices 2.Currency fluctuations Threats 3. Environmental obligations Competition
1.Exelon power 2.Duke Energy Competitors 3.Pacific Gas and Electricity
doc_305171914.docx
SWOT ANALYSIS OF AES CORPORATION
AES Corporation
Parent Company
AES Corporation
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
The power of being global
One of the world’s Leading Power companies based in Virginia in the USP U.S. STP
Segment
Energy for Residential, Small and Large Businesses
Target Group
Corporates, industries and commercial businesses
Positioning
Leading U.S. Power Company SWOT Analysis
1. Has over 28,000 employees and is present in 27 countries in 5 continents worldwide – total capacity is over 44000 MW 2. Has a portfolio of thermal, hydro, biomass, wind and solar power 3. Strong Financial performance and good Operating Income. 4. Is a Fortune 200 company 5. Present in 27 countries - U.S. (Virginia, Indianpolis, Ohio), Brazil, Strength Chile, Northern Ireland, Ireland etc
1.Limited presence in global scenario in terms of tie-ups and brand recall 2. Operations are concentrated in pockets. 3. Most of the portfolio is focused on Coal and oil - thus putting it at Weakness a risk of fluctuating fuel prices.
1.Can enter other unexplored markets 2.Renewable Energy Opportunity 3. Increasing demand of Electricity in the U.S.
1.Rising Fuel Prices 2.Currency fluctuations Threats 3. Environmental obligations Competition
1.Exelon power 2.Duke Energy Competitors 3.Pacific Gas and Electricity
doc_305171914.docx