Description
SWOT ANALYSIS OF AEON
Aeon
Parent Company
Aeon Group
Category
Department Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
Group of retail and financial services companies STP
USP
Segment
Departmental stores for day to day goods
Target Group
Urban middle and upper middle class households
Positioning
Japan's largest retail group in terms of sales SWOT Analysis
1. One of the two largest Japanese retailer by sales 2. Ranked among the top ten worldwide in the retail food and drug store category 3. Handsome revenue and financial position with consistent performance 4. Good market presence specially in Japan and China 5. Present in nearly 400 locations Strength 6. Has a strong workforce of over 80,000
1. World wise presence is very less compared to global leaders Weakness 2. Inventory holding is large which is a concern
1. Aeon sells chocolate bearing the Fair Trade label under its Top Opportunity Value brand 2. It has sister companies in Mainland China, Hong Kong, and
Malaysia 3. Ever increasing demand of products
1. Increasing raw material prices 2. Domestic and international competition is high Threats 3. Unfavorable govt policies can affect business Competition
1. Lotte Shopping 2. TJX Cos Competitors 3. Kohl's
doc_798380292.docx
SWOT ANALYSIS OF AEON
Aeon
Parent Company
Aeon Group
Category
Department Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
Group of retail and financial services companies STP
USP
Segment
Departmental stores for day to day goods
Target Group
Urban middle and upper middle class households
Positioning
Japan's largest retail group in terms of sales SWOT Analysis
1. One of the two largest Japanese retailer by sales 2. Ranked among the top ten worldwide in the retail food and drug store category 3. Handsome revenue and financial position with consistent performance 4. Good market presence specially in Japan and China 5. Present in nearly 400 locations Strength 6. Has a strong workforce of over 80,000
1. World wise presence is very less compared to global leaders Weakness 2. Inventory holding is large which is a concern
1. Aeon sells chocolate bearing the Fair Trade label under its Top Opportunity Value brand 2. It has sister companies in Mainland China, Hong Kong, and
Malaysia 3. Ever increasing demand of products
1. Increasing raw material prices 2. Domestic and international competition is high Threats 3. Unfavorable govt policies can affect business Competition
1. Lotte Shopping 2. TJX Cos Competitors 3. Kohl's
doc_798380292.docx