Description
SWOT ANALYSIS OF AEGON RELIGARE LIFE INSURANCE
AEGON Religare Life Insurance AEGON and Religare Enterprises and Bennett Coleman & Company Insurance and finance Banking and Financial Services Life can surprise you Be insured Strong media connect STP Segment Target Group Positioning Personal and Institutional Insurance Urban and Rural Investors Complete Insurance and financial solutions SWOT Analysis 1. Innovative Policies with emphasis on long term returns 2. Online products like iTerm 3. International expertise of AEGON group 4. Strong and aggressive marketing 5. AEGON companies employ approximately 28,000 people and serve some 40 million customers across the globe 6. Religare has over 10,000 employees across multiple geographies, Religare serves over a million clients 1. Less penetration in rural areas 2. Small agent base catering to huge customer base as compared to big players 1. Growing rural market 2. Earning Urban Youth
Parent Company Category Sector Tagline/ Slogan USP
Strength
Weakness
Opportunity
3. Cross selling through financial services such as banking 1. Stringent Economic measures by Government and RBI 2. Entry of new NBFCs in the sector Competition 1. Bharti AXA 2. Sahara Life Insurance Competitors 3. Shriram Life Insurance
Threats
doc_667780140.docx
SWOT ANALYSIS OF AEGON RELIGARE LIFE INSURANCE
AEGON Religare Life Insurance AEGON and Religare Enterprises and Bennett Coleman & Company Insurance and finance Banking and Financial Services Life can surprise you Be insured Strong media connect STP Segment Target Group Positioning Personal and Institutional Insurance Urban and Rural Investors Complete Insurance and financial solutions SWOT Analysis 1. Innovative Policies with emphasis on long term returns 2. Online products like iTerm 3. International expertise of AEGON group 4. Strong and aggressive marketing 5. AEGON companies employ approximately 28,000 people and serve some 40 million customers across the globe 6. Religare has over 10,000 employees across multiple geographies, Religare serves over a million clients 1. Less penetration in rural areas 2. Small agent base catering to huge customer base as compared to big players 1. Growing rural market 2. Earning Urban Youth
Parent Company Category Sector Tagline/ Slogan USP
Strength
Weakness
Opportunity
3. Cross selling through financial services such as banking 1. Stringent Economic measures by Government and RBI 2. Entry of new NBFCs in the sector Competition 1. Bharti AXA 2. Sahara Life Insurance Competitors 3. Shriram Life Insurance
Threats
doc_667780140.docx