Description
SWOT ANALYSIS OF AEFFE S.P.A
Aeffe s.p.A
Parent Company
Aeffe s.p.A
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Cheap and Chic
USP
House of Premium Multi-Brands STP
Segment
Premium apaprel
Target Group
Full market Coverage with many fashion brands under its label
Positioning
Premium Brand with High Fashion Labels SWOT Analysis
1. Strong Brand positioning with parent brands and subsidiary brands with strong brand recall and outlets all over the world 2. Has more than 5000 multi-brands outlets worldwide 3. Strong Portfolio of products 4. Operates in various countries viz. France, Italy, Japan, Russian Strength Federation, the UK and the US
1.Has to invest huge money for protection of the brand image Weakness 2.The parent brand may lose sheen due to strong substitute brands
1.To expand in emerging markets as the disposable income in these countries is increasing 2.To include more luxury brands under its name to dominate the Opportunity market space i.e. become a market leader
1.Intense Competition 2.Substitutes are easily available Threats 3.A slow down in economy Competition 1. Antichi Pellettieri s.p.A 2. Meganesuper Co.Ltd. 3. Krizia s.p.A. Competitors 4. Dolce & Gabbana S.r.l. 5. Diesel s.p.A.
doc_441080096.docx
SWOT ANALYSIS OF AEFFE S.P.A
Aeffe s.p.A
Parent Company
Aeffe s.p.A
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Cheap and Chic
USP
House of Premium Multi-Brands STP
Segment
Premium apaprel
Target Group
Full market Coverage with many fashion brands under its label
Positioning
Premium Brand with High Fashion Labels SWOT Analysis
1. Strong Brand positioning with parent brands and subsidiary brands with strong brand recall and outlets all over the world 2. Has more than 5000 multi-brands outlets worldwide 3. Strong Portfolio of products 4. Operates in various countries viz. France, Italy, Japan, Russian Strength Federation, the UK and the US
1.Has to invest huge money for protection of the brand image Weakness 2.The parent brand may lose sheen due to strong substitute brands
1.To expand in emerging markets as the disposable income in these countries is increasing 2.To include more luxury brands under its name to dominate the Opportunity market space i.e. become a market leader
1.Intense Competition 2.Substitutes are easily available Threats 3.A slow down in economy Competition 1. Antichi Pellettieri s.p.A 2. Meganesuper Co.Ltd. 3. Krizia s.p.A. Competitors 4. Dolce & Gabbana S.r.l. 5. Diesel s.p.A.
doc_441080096.docx