Description
SWOT ANALYSIS OF ADVANCE MICRO DEVICES
Advanced Micro Devices
Parent Company
Advanced Micro Devices, Inc.
Category
Semiconductors
Sector
IT and Technology
Tagline/ Slogan
The future is fusion
USP
AMD is the second-largest global supplier of microprocessors and GPUs
STP
Segment
Enterprise(and end customers)
Target Group
AMD targets enterprise but indirectly pulls the end customer
Positioning
Reliable and optimum performance oriented microprocessors and GPUs
SWOT Analysis
1. Strong brand in Microprocessor and PC market 2. Strong focus on Research and development capabilities 3. AMD has a global presence 4. AMD operates in GPU (graphical processing unit) and Microprocessor market with only single competitor in each market, Nvidia and Intel Strength respectively.
1. Weak performance of computing segment due to advent of tablets, handhelds 2. Lack of penetration into mobile market 3. Intense competition means limited scope for capturing huge market Weakness share
1. Innovation for mobile platforms and tablets 2. New product and services expansions Opportunity 3. Presence in virtualization space
Threats
1. Competition from Intel and Nvidia
2. Environmental regulations 3. Declining PC shipment
Competition
1. Intel Competitors 2. Nvidia
doc_319412664.docx
SWOT ANALYSIS OF ADVANCE MICRO DEVICES
Advanced Micro Devices
Parent Company
Advanced Micro Devices, Inc.
Category
Semiconductors
Sector
IT and Technology
Tagline/ Slogan
The future is fusion
USP
AMD is the second-largest global supplier of microprocessors and GPUs
STP
Segment
Enterprise(and end customers)
Target Group
AMD targets enterprise but indirectly pulls the end customer
Positioning
Reliable and optimum performance oriented microprocessors and GPUs
SWOT Analysis
1. Strong brand in Microprocessor and PC market 2. Strong focus on Research and development capabilities 3. AMD has a global presence 4. AMD operates in GPU (graphical processing unit) and Microprocessor market with only single competitor in each market, Nvidia and Intel Strength respectively.
1. Weak performance of computing segment due to advent of tablets, handhelds 2. Lack of penetration into mobile market 3. Intense competition means limited scope for capturing huge market Weakness share
1. Innovation for mobile platforms and tablets 2. New product and services expansions Opportunity 3. Presence in virtualization space
Threats
1. Competition from Intel and Nvidia
2. Environmental regulations 3. Declining PC shipment
Competition
1. Intel Competitors 2. Nvidia
doc_319412664.docx