Description
SWOT ANALYSIS OF ADOBE SYSTEM
Adobe Systems
Parent Company
Adobe Systems
Category
IT programming and services
Sector
IT and Technology
Tagline/ Slogan
Better by Adobe
Focuses on creative software products and rich internet application USP software
STP
Individuals and B2B enterprises looking for Graphics, Documents, Publishing and Security Solutions.Mobile Segment is also being Segment explored
Creative professionals involved in image editing, graphics and Target Group animation. Also Mobile Professionals and Enterprises
User friendly software with high usability, Recognised as an industry Positioning standard.
SWOT Analysis
1. Strong Brand Equity and popularity 2. Strong Market position in digital media business 3. Innovation and Creativity 4. First company to specialize in graphic designing software 5. Has over 9000 employees working for the organization 6. Ranked as one of the best places to work 7. It has major operations in USA, Canada, India, China, Switzerland Strength and Romania
1.The company has not develop expertise in Linux OS 2. Pricing of the software suites is a bit on the higher side for individual buyers 3.Adobe has a wide range of products but many of them are not known Weakness to public
1. Acquisition of small companies, within the same market segment Opportunity 2. Growth of online market segment 3.With the growth of social media facebook, google+ and others there
is growing market for photo and video editing hobbies.
1.The biggest threat is the change, as market is growing, changes are taking place so adobe has to adapt the change Threats 2.Other companies are coming into graphics editing segment.
Competition
1.Google(google docs) 2.Apple inc. 3.Microsoft Competitors 4. Corel
doc_993297489.docx
SWOT ANALYSIS OF ADOBE SYSTEM
Adobe Systems
Parent Company
Adobe Systems
Category
IT programming and services
Sector
IT and Technology
Tagline/ Slogan
Better by Adobe
Focuses on creative software products and rich internet application USP software
STP
Individuals and B2B enterprises looking for Graphics, Documents, Publishing and Security Solutions.Mobile Segment is also being Segment explored
Creative professionals involved in image editing, graphics and Target Group animation. Also Mobile Professionals and Enterprises
User friendly software with high usability, Recognised as an industry Positioning standard.
SWOT Analysis
1. Strong Brand Equity and popularity 2. Strong Market position in digital media business 3. Innovation and Creativity 4. First company to specialize in graphic designing software 5. Has over 9000 employees working for the organization 6. Ranked as one of the best places to work 7. It has major operations in USA, Canada, India, China, Switzerland Strength and Romania
1.The company has not develop expertise in Linux OS 2. Pricing of the software suites is a bit on the higher side for individual buyers 3.Adobe has a wide range of products but many of them are not known Weakness to public
1. Acquisition of small companies, within the same market segment Opportunity 2. Growth of online market segment 3.With the growth of social media facebook, google+ and others there
is growing market for photo and video editing hobbies.
1.The biggest threat is the change, as market is growing, changes are taking place so adobe has to adapt the change Threats 2.Other companies are coming into graphics editing segment.
Competition
1.Google(google docs) 2.Apple inc. 3.Microsoft Competitors 4. Corel
doc_993297489.docx