Description
SWOT ANALYSIS OF ADIDAS
Adidas
Parent company
Adidas Group
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
All in; Impossible is Nothing
World renowned company for sports equipment, clothing and other Usp accessories
STP
Young men ,women and children who have passion for fitness and Segment sports
Target group
Urban upper-middle and upper class
Positioning
Adidas stands for passion for sports
SWOT Analysis
1. The company has a long heritage and high brand value since 1924. 2. The company sponsors major sporting events including Olympics and major sportsmen and teams. 3. The company has worldwide presence and is internationally recognized. 4. The company has a very diversified product portfolio ranging from sports shoes, equipments to clothing and accessories. 5. Strong and innovative marketing since years have created a strong brand retention in the minds of customers Strength 6. Has a workforce of over 45,000 employees
Weakness
1. The products can sometimes be costly due to innovative
technology or production method 2. Stiff competition and similar big brands means customers have high brand switching
1. To keep up with the competition, Adidas generates close to 60 new foot-friendly designs each year. 2.The company can venture into making more stylish designs and cuts 3. Tie-up with emerging sports teams/clubs/players internationally Opportunity 4. Brand building by setting up sports academies
1.Other brands offer more styles and varieties, thus more competition 2. Threat from other competitive brand who produce sports equipment and accessories at a lesser cost Threats 3. Pirated/fake imitations affect brand image
Competition
1.Nike 2.Reebok 3.Bata 4.Liberty 5.Puma Competitors 6.Fila
doc_251993049.docx
SWOT ANALYSIS OF ADIDAS
Adidas
Parent company
Adidas Group
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
All in; Impossible is Nothing
World renowned company for sports equipment, clothing and other Usp accessories
STP
Young men ,women and children who have passion for fitness and Segment sports
Target group
Urban upper-middle and upper class
Positioning
Adidas stands for passion for sports
SWOT Analysis
1. The company has a long heritage and high brand value since 1924. 2. The company sponsors major sporting events including Olympics and major sportsmen and teams. 3. The company has worldwide presence and is internationally recognized. 4. The company has a very diversified product portfolio ranging from sports shoes, equipments to clothing and accessories. 5. Strong and innovative marketing since years have created a strong brand retention in the minds of customers Strength 6. Has a workforce of over 45,000 employees
Weakness
1. The products can sometimes be costly due to innovative
technology or production method 2. Stiff competition and similar big brands means customers have high brand switching
1. To keep up with the competition, Adidas generates close to 60 new foot-friendly designs each year. 2.The company can venture into making more stylish designs and cuts 3. Tie-up with emerging sports teams/clubs/players internationally Opportunity 4. Brand building by setting up sports academies
1.Other brands offer more styles and varieties, thus more competition 2. Threat from other competitive brand who produce sports equipment and accessories at a lesser cost Threats 3. Pirated/fake imitations affect brand image
Competition
1.Nike 2.Reebok 3.Bata 4.Liberty 5.Puma Competitors 6.Fila
doc_251993049.docx