Description
SWOT ANALYSIS OF ADIDAS
Adidas Parent company Category Sector Tagline/ slogan Adidas Group Apparel and accessories Lifestyle and retail All in; Impossible is Nothing World renowned company for sports equipment, clothing and other accessories STP Young men ,women and children who have passion for fitness and sports Urban upper-middle and upper class Adidas stands for passion for sports SWOT Analysis 1. The company has a long heritage and high brand value since 1924. 2. The company sponsors major sporting events including Olympics and major sportsmen and teams. 3. The company has worldwide presence and is internationally recognized. 4. The company has a very diversified product portfolio ranging from sports shoes, equipments to clothing and accessories. 5. Strong and innovative marketing since years have created a strong brand retention in the minds of customers 6. Has a workforce of over 45,000 employees 1. The products can sometimes be costly due to innovative
Usp
Segment Target group Positioning
Strength Weakness
technology or production method 2. Stiff competition and similar big brands means customers have high brand switching 1. To keep up with the competition, Adidas generates close to 60 new foot-friendly designs each year. 2.The company can venture into making more stylish designs and cuts 3. Tie-up with emerging sports teams/clubs/players internationally 4. Brand building by setting up sports academies 1.Other brands offer more styles and varieties, thus more competition 2. Threat from other competitive brand who produce sports equipment and accessories at a lesser cost 3. Pirated/fake imitations affect brand image Competition 1.Nike 2.Reebok 3.Bata 4.Liberty 5.Puma Competitors 6.Fila
Opportunity
Threats
doc_817868169.docx
SWOT ANALYSIS OF ADIDAS
Adidas Parent company Category Sector Tagline/ slogan Adidas Group Apparel and accessories Lifestyle and retail All in; Impossible is Nothing World renowned company for sports equipment, clothing and other accessories STP Young men ,women and children who have passion for fitness and sports Urban upper-middle and upper class Adidas stands for passion for sports SWOT Analysis 1. The company has a long heritage and high brand value since 1924. 2. The company sponsors major sporting events including Olympics and major sportsmen and teams. 3. The company has worldwide presence and is internationally recognized. 4. The company has a very diversified product portfolio ranging from sports shoes, equipments to clothing and accessories. 5. Strong and innovative marketing since years have created a strong brand retention in the minds of customers 6. Has a workforce of over 45,000 employees 1. The products can sometimes be costly due to innovative
Usp
Segment Target group Positioning
Strength Weakness
technology or production method 2. Stiff competition and similar big brands means customers have high brand switching 1. To keep up with the competition, Adidas generates close to 60 new foot-friendly designs each year. 2.The company can venture into making more stylish designs and cuts 3. Tie-up with emerging sports teams/clubs/players internationally 4. Brand building by setting up sports academies 1.Other brands offer more styles and varieties, thus more competition 2. Threat from other competitive brand who produce sports equipment and accessories at a lesser cost 3. Pirated/fake imitations affect brand image Competition 1.Nike 2.Reebok 3.Bata 4.Liberty 5.Puma Competitors 6.Fila
Opportunity
Threats
doc_817868169.docx