Description
SWOT ANALYSIS OF ADF FOODS
ADF Foods
Parent Company
ADF Foods Ltd
Category
Food Processing
Sector
Food and Beverages
Tagline/ Slogan
Feeding the world
Pack and preserve the rich authentic Indian taste in the form of USP quality products and send it all across the globe STP
Segment
People who like the taste of indian spices and Indian cuisine.
Target Group
Middle and upper class
Positioning
Rich authentic Indian taste in the form of quality products SWOT Analysis
1.One of thetop 3 companies in the world in the Ethnic Indian Foods Segment. 2. It has a strong and active R&D unit which is continuously engaged in adding new products to its product portfolio. 3. Company has several tie-ups in UK, US, Middle East, Australia, Canada and Asia, to ensure extensive distribution of products. 4. It has won the Best Overall Exporter of the Year Award (SME Strength Sector) 2008-09 by DHL - CNBC International Awards.
1.High requirement of working capital. 2.Divergent food habits of people in the global market affects Weakness demand.
Opportunity
1.Opportunities in terms of expanding their product portfolio 2. Introducing all their brands in all the global markets where they
have a presence.
1.Affordability and cultural preferences of fresh food Threats 2.High inventory carrying cost. Competition
1.MVJ Foods (India) Private Limited 2.Mathewsons Exports and Imports Private Limited 3.Foods and Inns Ltd Competitors 4.Chordia Food Products Ltd(NDA)
doc_238027036.docx
SWOT ANALYSIS OF ADF FOODS
ADF Foods
Parent Company
ADF Foods Ltd
Category
Food Processing
Sector
Food and Beverages
Tagline/ Slogan
Feeding the world
Pack and preserve the rich authentic Indian taste in the form of USP quality products and send it all across the globe STP
Segment
People who like the taste of indian spices and Indian cuisine.
Target Group
Middle and upper class
Positioning
Rich authentic Indian taste in the form of quality products SWOT Analysis
1.One of thetop 3 companies in the world in the Ethnic Indian Foods Segment. 2. It has a strong and active R&D unit which is continuously engaged in adding new products to its product portfolio. 3. Company has several tie-ups in UK, US, Middle East, Australia, Canada and Asia, to ensure extensive distribution of products. 4. It has won the Best Overall Exporter of the Year Award (SME Strength Sector) 2008-09 by DHL - CNBC International Awards.
1.High requirement of working capital. 2.Divergent food habits of people in the global market affects Weakness demand.
Opportunity
1.Opportunities in terms of expanding their product portfolio 2. Introducing all their brands in all the global markets where they
have a presence.
1.Affordability and cultural preferences of fresh food Threats 2.High inventory carrying cost. Competition
1.MVJ Foods (India) Private Limited 2.Mathewsons Exports and Imports Private Limited 3.Foods and Inns Ltd Competitors 4.Chordia Food Products Ltd(NDA)
doc_238027036.docx