Description
SWOT ANALYSIS OF ADANI POWER

Adani Power

Parent Company

Adani Group

Category

Power

Sector

Energy

Tagline/ Slogan

Timeless Values – Driving Growth and Prosperity

The largest thermal power producer in the Indian private sector and USP the largest solar power producer in India STP

Segment

Industries and Ports

Target Group

Industries, ports

Positioning

Fastest in Execution of projects SWOT Analysis

1. The diversified nature of the Adani Group helps in the growth of Adani Power 2. Most of the equity share capital and Debt has been invested in the creation of assets which are operational. This has led to Increasing Revenues YoY. This shows a strong Project - Execution record 3. Operating Profit to Sales ratio for Adani Power is higher than the National average. This indicates higher Operational Efficiency of Adani Power 4. Since the largest supplier of coal is Adani Enterprises, this reduces the cost of coal to Adani Power 5. One of the major players in the Indian power industry Strength 6. Has a small yet effective workforce of approx 2000 employees

1.Present only in very few states namely Gujarat, Maharashtra and Haryana 2.Has a very low market share even compared to the private players Weakness like Tata Power and Reliance Power

1.Can diversify into Hydro-electric power generation 2.Adani Group has a presence in coal imports and coal mining. This offers a significant opportunity for Adani Power to expand its operations and compete with other contenders for UMPPs Opportunity 3.Opportunity to establish presence in other parts of the country

1.Changes in International prices of coal. 2.Changes in International policies regarding import of coal. 3.Increase in private sector power generation could lead to Threats compressed rates of merchant power Competition

1.Tata Power 2.Reliance Power Competitors 3.NTPC



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