Description
SWOT ANALYSIS OF ACTIVE WHEEL
Active Wheel Parent Company Category Sector HUL Home Care Brands - Detergent FMCG Nimbu ki shakti aur hazaro phoolo ki khushboo; mehangi wali dhulai budget mein samai Transforming even as tedious a chore as laundry into a delightful experience STP Segment Target Group Detergents – Powder & Bars Consumers at the mass end of the detergent segment India’s largest detergent brand, Wheel, aims to bring delight back into the lives of lacs of women across India, by giving them a magical wash experience of lemons and thousands of flowers. SWOT Analysis 1. Largest selling detergent brand in India 2. Bollywood stars as Brand Ambassadors (Salman Khan) 3. Effective Cleaning with least effort Strength 4. Efficient distribution system by HUL 1. People in rural areas still prefer low frills brands as this is slightly higher priced 1. Further promotion campaigns to penetrate into the unorganized rural India market. 2. Smaller packages to tap rural areas
Tagline/ Slogan
USP
Positioning
Weakness
Opportunity
Threats
1. Competition from local players in the market 2. Price Sensitive Market Segment 3. Presence of international detergent brands Competition 1. Surf Excel 2. Rin 3. Nirma
Competitors
doc_951067805.docx
SWOT ANALYSIS OF ACTIVE WHEEL
Active Wheel Parent Company Category Sector HUL Home Care Brands - Detergent FMCG Nimbu ki shakti aur hazaro phoolo ki khushboo; mehangi wali dhulai budget mein samai Transforming even as tedious a chore as laundry into a delightful experience STP Segment Target Group Detergents – Powder & Bars Consumers at the mass end of the detergent segment India’s largest detergent brand, Wheel, aims to bring delight back into the lives of lacs of women across India, by giving them a magical wash experience of lemons and thousands of flowers. SWOT Analysis 1. Largest selling detergent brand in India 2. Bollywood stars as Brand Ambassadors (Salman Khan) 3. Effective Cleaning with least effort Strength 4. Efficient distribution system by HUL 1. People in rural areas still prefer low frills brands as this is slightly higher priced 1. Further promotion campaigns to penetrate into the unorganized rural India market. 2. Smaller packages to tap rural areas
Tagline/ Slogan
USP
Positioning
Weakness
Opportunity
Threats
1. Competition from local players in the market 2. Price Sensitive Market Segment 3. Presence of international detergent brands Competition 1. Surf Excel 2. Rin 3. Nirma
Competitors
doc_951067805.docx