Description
SWOT ANALYSIS OF ACTION CONSTRUCTION EQUIPMENT LIMITED
ACE Action Construction Equipment Ltd
Parent Company
Action Construction Equipment Ltd., India
Category
Heavy Equipment
Sector
Heavy equipment and engineering
Tagline/ Slogan
Nothing beats an ACE
India’s leading material handling and construction equipment manufacturing company with over 50% market share in mobile cranes USP segment
STP
People and businesses who want equipments and services in Cranes, Segment Material Handling/Construction Equipment and Tractor
People or Business expecting latest technology Construction Equipment and efficient sales and product support aimed at satisfying their real Target Group needs
Positioning
Commitment towards total quality management
SWOT Analysis
1. A brand with a good recall in industries 2. All the company’s products are increasing their market share with every year 3. A majority market share in mobile cranes segment 4. Its product portfolio includes Tower Cranes, Loaders, Vibratory Rollers, Truck Mounted Cranes, Crawler Cranes, Forklifts, Tractor Strength 5. The brand has its presence in nearly 30 countries
1. Limited brand recall specially in other countries 2. The distribution & after sales system is still not as superior as global Weakness leaders
1. Marketing tie-ups with leading foreign companies which facilitate the availability of latest technology and machines from around the world could make its R&D stronger manifold 2. Growing Real Estate sector in Asia 3. Introduction of products at regular intervals has ensured a regular Opportunity cash flow
1. The current economic slowdown in the developed countries could decrease its sales 2. Stiff competition from international players like Caterpillar, Komatsu Threats etc.
Competition
1. JCB 2. Ingersoll-Rand Competitors 3. Caterpillar Inc.
doc_917683341.docx
SWOT ANALYSIS OF ACTION CONSTRUCTION EQUIPMENT LIMITED
ACE Action Construction Equipment Ltd
Parent Company
Action Construction Equipment Ltd., India
Category
Heavy Equipment
Sector
Heavy equipment and engineering
Tagline/ Slogan
Nothing beats an ACE
India’s leading material handling and construction equipment manufacturing company with over 50% market share in mobile cranes USP segment
STP
People and businesses who want equipments and services in Cranes, Segment Material Handling/Construction Equipment and Tractor
People or Business expecting latest technology Construction Equipment and efficient sales and product support aimed at satisfying their real Target Group needs
Positioning
Commitment towards total quality management
SWOT Analysis
1. A brand with a good recall in industries 2. All the company’s products are increasing their market share with every year 3. A majority market share in mobile cranes segment 4. Its product portfolio includes Tower Cranes, Loaders, Vibratory Rollers, Truck Mounted Cranes, Crawler Cranes, Forklifts, Tractor Strength 5. The brand has its presence in nearly 30 countries
1. Limited brand recall specially in other countries 2. The distribution & after sales system is still not as superior as global Weakness leaders
1. Marketing tie-ups with leading foreign companies which facilitate the availability of latest technology and machines from around the world could make its R&D stronger manifold 2. Growing Real Estate sector in Asia 3. Introduction of products at regular intervals has ensured a regular Opportunity cash flow
1. The current economic slowdown in the developed countries could decrease its sales 2. Stiff competition from international players like Caterpillar, Komatsu Threats etc.
Competition
1. JCB 2. Ingersoll-Rand Competitors 3. Caterpillar Inc.
doc_917683341.docx