Description
SWOT ANALYSIS OF ACRO WALL PAINTS
Acro Paints (Wall Paints)
Parent Company
Acro Paints Ltd
Category
Paint Industry
Sector
Industrial Products and Chemicals
USP
Extensive variety of Interior and Exterior Paints
STP
Segment
Urban and semi-urban Population
Target Group
Residence, schools, malls, apartments,
Positioning
Complete solution for Interiors and Exteriors
SWOT Analysis
1. Company has wide range of products to suit varied demand of customers. 2. Acrylic raisins with highly opaque pigments, fungicides, stabilizing chemicals to provide with odorless and hygienic durablecoating 3. The range varies from economical products to high end ones. 4. The quality meets international standards. 5. Excellent in house R&D facility provides with best quality products at affordable prizes. 6. Product Portfolio includes sub-brands like ACROGUARD, ACROSHIELD , ACROTEX , ACRO TEXTURE, ACROGOLD , ACROPRIME, Strength ACROSILK, AQUALIN
1. Market share is lesser as compared to giants like Asian paints, Berger, Nerolac Weakness 2. It doesn’t have some celebrities for its advertising campaigns
1. With greater brand awareness and proper positioning of product w.r.t excellent quality that it provides at affordable prizes its market share may increase significantly. 2. It can market aggressively by roping celebrities Opportunity 3. By innovating to penetrate fast growing rural markets
1. Smaller companies who provide similar products at lesser prices and are better accessible. 2. Renowned names in paint industry owing to the kind of market Threats presence and perceptions they have in minds of potential customers.
Competition
1. Asian Paints 2. Berger Paints 3.Nerolac Paints Ltd. Competitors 4.Shalimar Paints
doc_388014043.docx
SWOT ANALYSIS OF ACRO WALL PAINTS
Acro Paints (Wall Paints)
Parent Company
Acro Paints Ltd
Category
Paint Industry
Sector
Industrial Products and Chemicals
USP
Extensive variety of Interior and Exterior Paints
STP
Segment
Urban and semi-urban Population
Target Group
Residence, schools, malls, apartments,
Positioning
Complete solution for Interiors and Exteriors
SWOT Analysis
1. Company has wide range of products to suit varied demand of customers. 2. Acrylic raisins with highly opaque pigments, fungicides, stabilizing chemicals to provide with odorless and hygienic durablecoating 3. The range varies from economical products to high end ones. 4. The quality meets international standards. 5. Excellent in house R&D facility provides with best quality products at affordable prizes. 6. Product Portfolio includes sub-brands like ACROGUARD, ACROSHIELD , ACROTEX , ACRO TEXTURE, ACROGOLD , ACROPRIME, Strength ACROSILK, AQUALIN
1. Market share is lesser as compared to giants like Asian paints, Berger, Nerolac Weakness 2. It doesn’t have some celebrities for its advertising campaigns
1. With greater brand awareness and proper positioning of product w.r.t excellent quality that it provides at affordable prizes its market share may increase significantly. 2. It can market aggressively by roping celebrities Opportunity 3. By innovating to penetrate fast growing rural markets
1. Smaller companies who provide similar products at lesser prices and are better accessible. 2. Renowned names in paint industry owing to the kind of market Threats presence and perceptions they have in minds of potential customers.
Competition
1. Asian Paints 2. Berger Paints 3.Nerolac Paints Ltd. Competitors 4.Shalimar Paints
doc_388014043.docx