Description
SWOT ANALYSIS OF ACRO SPANEZIA PAINT
Acro Paints- Spanezia
Parent Company
Acro Paints Ltd
Category
Paint Industry
Sector
Industrial Products and Chemicals
Tagline/ Slogan
Treat for the Connoisseur of European Renaissance Art
USP
Latest Range of Italian Designer Finishes
STP
Segment
Upper middle-class, niche market
Target Group
Malls, Residence, Hotels, Plazas,
Positioning
People with Classy and Aristocratic taste and lifestyle ;Antique
SWOT Analysis
1. They have wide variety of products each in myriad shades. 2. Have rich appeal and something royal about them 3. Products like Antica are used in large projects for its economy 4. Available in matt, semi-glossy, shimmering and metallic finishes 5. It takes us to period of European Renaissance and the old piece of art of Italy, Greece and Mediterranean region 6.Few products like Glitterati and Spanezia Pearl Skin have unique finishes which depend on the intensity and direction of light. 7. Product range includes sub-brands like MEDITERRANO, SORRENTO, ANTICA, ELEGANZA, GLITTERATI, SPANEZIA PEARL SKIN, DECORIKA, SPANEZIA VELVETINO, SPANEZIA MADREPERLA, Strength ACROMICACEO
1. A niche category like this needs more advertising and brand awareness 2. Market share is lesser as compared to giants like Asian paints, Weakness Berger, Nerolac
1. It has great opportunity in urban India as it is going through huge infrastructural transition and new cities are being developed. 2. Needs to show more market presence and brand awareness amongst Opportunity the target group via effective communication.
1. Its target customer base is rich and niche but relatively small because of its brand positioning. 2. This types of trends are period based and may change from time ti time Threats 3. It faces stiff competition from other companies.
Competition
1. Asian Paints 2.Berger Paints Competitors 3. Kansai Nerolac Paints Ltd
doc_333859459.docx
SWOT ANALYSIS OF ACRO SPANEZIA PAINT
Acro Paints- Spanezia
Parent Company
Acro Paints Ltd
Category
Paint Industry
Sector
Industrial Products and Chemicals
Tagline/ Slogan
Treat for the Connoisseur of European Renaissance Art
USP
Latest Range of Italian Designer Finishes
STP
Segment
Upper middle-class, niche market
Target Group
Malls, Residence, Hotels, Plazas,
Positioning
People with Classy and Aristocratic taste and lifestyle ;Antique
SWOT Analysis
1. They have wide variety of products each in myriad shades. 2. Have rich appeal and something royal about them 3. Products like Antica are used in large projects for its economy 4. Available in matt, semi-glossy, shimmering and metallic finishes 5. It takes us to period of European Renaissance and the old piece of art of Italy, Greece and Mediterranean region 6.Few products like Glitterati and Spanezia Pearl Skin have unique finishes which depend on the intensity and direction of light. 7. Product range includes sub-brands like MEDITERRANO, SORRENTO, ANTICA, ELEGANZA, GLITTERATI, SPANEZIA PEARL SKIN, DECORIKA, SPANEZIA VELVETINO, SPANEZIA MADREPERLA, Strength ACROMICACEO
1. A niche category like this needs more advertising and brand awareness 2. Market share is lesser as compared to giants like Asian paints, Weakness Berger, Nerolac
1. It has great opportunity in urban India as it is going through huge infrastructural transition and new cities are being developed. 2. Needs to show more market presence and brand awareness amongst Opportunity the target group via effective communication.
1. Its target customer base is rich and niche but relatively small because of its brand positioning. 2. This types of trends are period based and may change from time ti time Threats 3. It faces stiff competition from other companies.
Competition
1. Asian Paints 2.Berger Paints Competitors 3. Kansai Nerolac Paints Ltd
doc_333859459.docx