Description
SWOT ANALYSIS OF ACRO PAINTS LIMITED
Acro Paints Ltd
Parent Company
Acro Paints Ltd
Category
Paint Industry
Sector
Industrial Products and Chemicals
Tagline/ Slogan
Rang de Zindagi
USP
A Complete Product Portfolio in Paint Industry
STP
Segment
Upper class urban population
Target Group
Affluent Hotels, Schools, Complex and Apartments, Hospitals and Malls
Positioning
High quality products with aim to serve high-end projects.
PRODUCT PORTFOLIO
1. Premium Cement Paints 3. Interior Wall Paints Brands 5. Construction Chemicals
2. Exterior Wall Paints 4. Textures & Specialized Coating 6. Spanezia
SWOT Analysis
1. Satisfies international regulations of Quality Management System and is an ISO 9001:2008 certified company 2. Pioneered in Texture Wall finishes in India 3. Offer latest trends like Japanese and European finishes which are in tremendous demand all over the world 4. In house R&D unit has highly advanced testing facilities 5. It has a very wide product portfolio ranging from construction chemicals to latest decors like Spanezia which increases its customer base and helps it diversify in the market 6. It has one of the largest production facilities 7. Its website provides information about Décor tips and Vaastu which lot of people follow 8. It has quite renowned projects like Amby Valley- Pune, IBM-Chennai Strength and Times of India-New Delhi to its credit
1. Company doesn’t have enough market share as compared to big names in paint industry like Berger, Nerolac and Asian Paints Weakness 2. Comparatively lower brand awareness about few of its products
1. Although Company has a technical service division that caters to specific queries of customers it’s not developed and marketed properly 2. Company has more opportunities in semi-urban and rural markets as rural India’s infrastructure is developing. 3.It can create product differentiation by specially introducing high moisture absorbing paints which would perform well in places where it rains heavily Opportunity It can design its website in more attractive way
1. Many small companies offering similar products at lesser prices 2. Big brands like Asian Paints and Berger are eating into the market share of the company 3. Lack of brand awareness in many parts of India may allow Threats competitors to gain advantage
Competition
1.Asian Paints 2.Berger Paints 3.Nerolac Paints Competitors 4. Shalimar Paints
doc_135095233.docx
SWOT ANALYSIS OF ACRO PAINTS LIMITED
Acro Paints Ltd
Parent Company
Acro Paints Ltd
Category
Paint Industry
Sector
Industrial Products and Chemicals
Tagline/ Slogan
Rang de Zindagi
USP
A Complete Product Portfolio in Paint Industry
STP
Segment
Upper class urban population
Target Group
Affluent Hotels, Schools, Complex and Apartments, Hospitals and Malls
Positioning
High quality products with aim to serve high-end projects.
PRODUCT PORTFOLIO
1. Premium Cement Paints 3. Interior Wall Paints Brands 5. Construction Chemicals
2. Exterior Wall Paints 4. Textures & Specialized Coating 6. Spanezia
SWOT Analysis
1. Satisfies international regulations of Quality Management System and is an ISO 9001:2008 certified company 2. Pioneered in Texture Wall finishes in India 3. Offer latest trends like Japanese and European finishes which are in tremendous demand all over the world 4. In house R&D unit has highly advanced testing facilities 5. It has a very wide product portfolio ranging from construction chemicals to latest decors like Spanezia which increases its customer base and helps it diversify in the market 6. It has one of the largest production facilities 7. Its website provides information about Décor tips and Vaastu which lot of people follow 8. It has quite renowned projects like Amby Valley- Pune, IBM-Chennai Strength and Times of India-New Delhi to its credit
1. Company doesn’t have enough market share as compared to big names in paint industry like Berger, Nerolac and Asian Paints Weakness 2. Comparatively lower brand awareness about few of its products
1. Although Company has a technical service division that caters to specific queries of customers it’s not developed and marketed properly 2. Company has more opportunities in semi-urban and rural markets as rural India’s infrastructure is developing. 3.It can create product differentiation by specially introducing high moisture absorbing paints which would perform well in places where it rains heavily Opportunity It can design its website in more attractive way
1. Many small companies offering similar products at lesser prices 2. Big brands like Asian Paints and Berger are eating into the market share of the company 3. Lack of brand awareness in many parts of India may allow Threats competitors to gain advantage
Competition
1.Asian Paints 2.Berger Paints 3.Nerolac Paints Competitors 4. Shalimar Paints
doc_135095233.docx