Description
SWOT ANALYSIS OF ACRO CONSTRUCTION PAINTS
Acro Paints (Construction)
Parent Company
Acro Paints Ltd
Category
Paint Industry
Sector
Industrial Products and Chemicals
USP
Combination of excellent quality and extensive variety.
STP
Segment
Mass market products
Target Group
Construction sites of apartments, malls, schools, hotels, hospitals etc.
Positioning
Complete solution from waterproof coating to metallic floor hardening
SWOT Analysis
1. Provides a large portfolio of chemicals used in construction. 2. Excellent waterproofing solutions of different varieties applicable for different situations. 3. Polymer based waterproof coating after hardening provide excellent bonding thus are used to fill cracks in concrete structures, easy to apply and are non-corrosive to steel and inflammable. 4. Acroflo LWP(solution) is an excellent waterproof compound for concrete and plaster, conforms to IS: 2645 5. Orenite is used for hard floors like in workshops, warehouses etc. 6.ACROPREG is a silicone resin based solvent containing masonry water repellant impregnation agent, when maintenance of natural colour of the substrate is required. 7. Company has very high quality chemicals which are pre-requisite for any construction work hence their demand is very high 8. Product range includes ACROCRETE, ACROCOTE, ACRO 1, ACROFLO LWP, ACRPOXY DP, ACROTILE, ACROPREG, ACRO WALLGUARD, SURCOT, WATERSEAL, ORENITE, ACROTILE G, ACRONITE SOF, Strength ROCKSET, CEMFIX
1. Market share is lesser as compared to giants like Asian paints, Weakness Berger, Nerolac
1. In-house R&D facility provides an excellent opportunity to improvise and innovate their products thereby gaining market share and cost Opportunity leadership.
1. Local products with similar functions may be preferred as they might be cheaper and easily accessible. 2. There may be a chance of product cannibalization since few products Threats have same functions.
Competition
1. Berger Paints Competitors 2. Asian Paints
doc_162879913.docx
SWOT ANALYSIS OF ACRO CONSTRUCTION PAINTS
Acro Paints (Construction)
Parent Company
Acro Paints Ltd
Category
Paint Industry
Sector
Industrial Products and Chemicals
USP
Combination of excellent quality and extensive variety.
STP
Segment
Mass market products
Target Group
Construction sites of apartments, malls, schools, hotels, hospitals etc.
Positioning
Complete solution from waterproof coating to metallic floor hardening
SWOT Analysis
1. Provides a large portfolio of chemicals used in construction. 2. Excellent waterproofing solutions of different varieties applicable for different situations. 3. Polymer based waterproof coating after hardening provide excellent bonding thus are used to fill cracks in concrete structures, easy to apply and are non-corrosive to steel and inflammable. 4. Acroflo LWP(solution) is an excellent waterproof compound for concrete and plaster, conforms to IS: 2645 5. Orenite is used for hard floors like in workshops, warehouses etc. 6.ACROPREG is a silicone resin based solvent containing masonry water repellant impregnation agent, when maintenance of natural colour of the substrate is required. 7. Company has very high quality chemicals which are pre-requisite for any construction work hence their demand is very high 8. Product range includes ACROCRETE, ACROCOTE, ACRO 1, ACROFLO LWP, ACRPOXY DP, ACROTILE, ACROPREG, ACRO WALLGUARD, SURCOT, WATERSEAL, ORENITE, ACROTILE G, ACRONITE SOF, Strength ROCKSET, CEMFIX
1. Market share is lesser as compared to giants like Asian paints, Weakness Berger, Nerolac
1. In-house R&D facility provides an excellent opportunity to improvise and innovate their products thereby gaining market share and cost Opportunity leadership.
1. Local products with similar functions may be preferred as they might be cheaper and easily accessible. 2. There may be a chance of product cannibalization since few products Threats have same functions.
Competition
1. Berger Paints Competitors 2. Asian Paints
doc_162879913.docx