Description
SWOT ANALYSIS OF ACRO CEMENTS PAINT
Acro Paints (Cement Paints)
Parent Company
Acro Paints Ltd
Category
Paint Industry
Sector
Industrial Products and Chemicals
USP
International Standard Cement paints
STP
Segment
Upper class urban population
Affluent Hotels, Schools, Complex & Apartments, Hospitals, Malls and Target Group colleges.
Protective, durable and beautifying cement paints for exterior and Positioning interior walls
SWOT Analysis
1. Meets international standards; ISO: 5410 and ISI marked. 2. Provides quality cement paint in superfine powder form based on world class Birla White Cement. 2. High quality cement paints with water repellent chemicals and fast pigments that resist damp penetration and enhances durability. 3. Special Protective Coatings that inhibits organic growth and provides resistance against corrosive forces of nature. 4. It has a better pot life that allows preparation of large quantities at a time, hence provides better operability. 5. No toxic or inflammable materials-Environmental friendly. 6. Product portfolio includes SUPER ACROCEM (Premium Waterproof Cement Paint), PARCOCEM PLUS (Waterproof Cement Paint), RHINOCEM (Waterproof Cement Paint) 7. Super Acrocem is largest selling ISI marked cement paint in India. Strength 8. Website clinically provides procedure for preparing and applying it.
1. Market share is lesser as compared to giants like Asian paints, Weakness Berger, Nerolac
1. They can penetrate the rural market with this product by introducing Opportunity slightly lesser range products 2. By introducing 1 kg pack they can increase customer base of those
who require in limited quantity.
1. There are many local cement paints which offer at lesser prices and Threats hence are taking the share in the price-sensitive segment.
Competition
1. Local Cement paint Companies Competitors 2. Brilliant Coatings (P) Ltd.
doc_627211950.docx
SWOT ANALYSIS OF ACRO CEMENTS PAINT
Acro Paints (Cement Paints)
Parent Company
Acro Paints Ltd
Category
Paint Industry
Sector
Industrial Products and Chemicals
USP
International Standard Cement paints
STP
Segment
Upper class urban population
Affluent Hotels, Schools, Complex & Apartments, Hospitals, Malls and Target Group colleges.
Protective, durable and beautifying cement paints for exterior and Positioning interior walls
SWOT Analysis
1. Meets international standards; ISO: 5410 and ISI marked. 2. Provides quality cement paint in superfine powder form based on world class Birla White Cement. 2. High quality cement paints with water repellent chemicals and fast pigments that resist damp penetration and enhances durability. 3. Special Protective Coatings that inhibits organic growth and provides resistance against corrosive forces of nature. 4. It has a better pot life that allows preparation of large quantities at a time, hence provides better operability. 5. No toxic or inflammable materials-Environmental friendly. 6. Product portfolio includes SUPER ACROCEM (Premium Waterproof Cement Paint), PARCOCEM PLUS (Waterproof Cement Paint), RHINOCEM (Waterproof Cement Paint) 7. Super Acrocem is largest selling ISI marked cement paint in India. Strength 8. Website clinically provides procedure for preparing and applying it.
1. Market share is lesser as compared to giants like Asian paints, Weakness Berger, Nerolac
1. They can penetrate the rural market with this product by introducing Opportunity slightly lesser range products 2. By introducing 1 kg pack they can increase customer base of those
who require in limited quantity.
1. There are many local cement paints which offer at lesser prices and Threats hence are taking the share in the price-sensitive segment.
Competition
1. Local Cement paint Companies Competitors 2. Brilliant Coatings (P) Ltd.
doc_627211950.docx