Description
SWOT ANALYSIS OF ACER
‘Acer’
Parent Company
Acer Inc.
Category
Computer Hardware
Sector
IT and Technology
Tagline/ Slogan
Empowering People
USP
Products availability at low price
STP
The company focuses more on teenagers and young generation as students, the Segment other focus areas in mid size businesses
Young generation undergoing professional courses, Mid size IT firms and offices Target Group where IT infrastructure is an essential requirement
Positioning
The company set its position based on the price position
SWOT Analysis
1. Acer group employs 8000 employees across the globe 2. Operational Efficiency, tight control on Overhead Costs 3. It has huge network, in around 38 countries so it works on Economies of Scale 4. Acer’s aggressive price strategy, particularly suitable to a time Strength recession of economic
1. Less prescence in B2B market when compared to Dell or Lenovo 2. It has limited product portfolio for midsize business 3. Market share growth is slow due to competition; Fake products/ imitations Weakness affects sales
1. Economic downturn, which favours low-price products 2. Growth of Mobile PCs in Homes in emerging markets, where brand preferences are weaker 3. Growth into the Chinese market 4. Growth into midsize-business markets 5. Reaching large numbers of customers by targeting various segments through Opportunity multiple brands and by joint ventures in various countries
1. Continued Price Decline in Mobile PCs, due in part to mini-notebooks, tablets, smartphones which erodes margins and profitability 2. Dell's expansion into indirect sales 3. Samsung’s entering into Computer mobile PC’s 4. Increased competition due to the movement toward disintegrated computer Threats components
Competition
1. HP 2. Dell 3. Toshiba 4. Competitors Apple
doc_404271041.docx
SWOT ANALYSIS OF ACER
‘Acer’
Parent Company
Acer Inc.
Category
Computer Hardware
Sector
IT and Technology
Tagline/ Slogan
Empowering People
USP
Products availability at low price
STP
The company focuses more on teenagers and young generation as students, the Segment other focus areas in mid size businesses
Young generation undergoing professional courses, Mid size IT firms and offices Target Group where IT infrastructure is an essential requirement
Positioning
The company set its position based on the price position
SWOT Analysis
1. Acer group employs 8000 employees across the globe 2. Operational Efficiency, tight control on Overhead Costs 3. It has huge network, in around 38 countries so it works on Economies of Scale 4. Acer’s aggressive price strategy, particularly suitable to a time Strength recession of economic
1. Less prescence in B2B market when compared to Dell or Lenovo 2. It has limited product portfolio for midsize business 3. Market share growth is slow due to competition; Fake products/ imitations Weakness affects sales
1. Economic downturn, which favours low-price products 2. Growth of Mobile PCs in Homes in emerging markets, where brand preferences are weaker 3. Growth into the Chinese market 4. Growth into midsize-business markets 5. Reaching large numbers of customers by targeting various segments through Opportunity multiple brands and by joint ventures in various countries
1. Continued Price Decline in Mobile PCs, due in part to mini-notebooks, tablets, smartphones which erodes margins and profitability 2. Dell's expansion into indirect sales 3. Samsung’s entering into Computer mobile PC’s 4. Increased competition due to the movement toward disintegrated computer Threats components
Competition
1. HP 2. Dell 3. Toshiba 4. Competitors Apple
doc_404271041.docx