Description
SWOT ANALYSIS OF ACCOR HOTELS
Accor Hotels Parent Company Category Sector Tagline/ Slogan Accor Group Hotels and Resorts Tourism and Hospitality Open Frontiers in Hospitality Providing service which is innovative in order to grow the demands for solutions STP Segment Luxury to Economy Segments Business travelers as well as leisure travelers belonging to luxury, upscale, mid-market and economy segments A global, powerful brand that provides innovative, high-quality service to all hotel customers and partners SWOT Analysis 1.Present in 92 countries, over 4400 hotels and 530000 rooms 2. One of the top Hotel operator worldwide and hotel employer worldwide 4. Years of know-how and expertise in the hospitality industry 5. Increasing bottom line 6. Shift to asset-light operating systems with focus on franchisees and management contracts has increased their profitability margins 7. Accor Hotels has accepted the digitalization around and is now focusing on online sales 8. Their forecast system is helping them optimize sales 9. Service vouchers to over 430,000 corporate clients and 30 million users in 40 countries
USP
Target Group
Positioning
Strength
Weakness
1. Other players in the market are using their forecasts as well 2. Since Accor hotels caters to all segments, customers find it difficult to relate to Accor Hotels as a brand 1. Since Hotel management education is gaining popularity globally, Accor can build academies in more countries and give their students a global experience. This will bring in an international level service in each country 2. With a penetration like Accor’s, they can plan packages for the customers 3. Sustainable and inclusive growth 1. Highly competitive market poses a constant threat and increases demand for innovation in offering 2. The global economic condition can hamper sales in the luxury and upscale segments. Competition 1.Best Western Corporation 2. Cendant Corporation 3. Choice International 4. Hilton Hotels Corporation 5. InterContinental Hotels Group PLC 6. Marriott International Inc.
Opportunity
Threats
Competitors
7. Starwood Hotels & Resorts Worldwide, Inc.
doc_293914044.docx
SWOT ANALYSIS OF ACCOR HOTELS
Accor Hotels Parent Company Category Sector Tagline/ Slogan Accor Group Hotels and Resorts Tourism and Hospitality Open Frontiers in Hospitality Providing service which is innovative in order to grow the demands for solutions STP Segment Luxury to Economy Segments Business travelers as well as leisure travelers belonging to luxury, upscale, mid-market and economy segments A global, powerful brand that provides innovative, high-quality service to all hotel customers and partners SWOT Analysis 1.Present in 92 countries, over 4400 hotels and 530000 rooms 2. One of the top Hotel operator worldwide and hotel employer worldwide 4. Years of know-how and expertise in the hospitality industry 5. Increasing bottom line 6. Shift to asset-light operating systems with focus on franchisees and management contracts has increased their profitability margins 7. Accor Hotels has accepted the digitalization around and is now focusing on online sales 8. Their forecast system is helping them optimize sales 9. Service vouchers to over 430,000 corporate clients and 30 million users in 40 countries
USP
Target Group
Positioning
Strength
Weakness
1. Other players in the market are using their forecasts as well 2. Since Accor hotels caters to all segments, customers find it difficult to relate to Accor Hotels as a brand 1. Since Hotel management education is gaining popularity globally, Accor can build academies in more countries and give their students a global experience. This will bring in an international level service in each country 2. With a penetration like Accor’s, they can plan packages for the customers 3. Sustainable and inclusive growth 1. Highly competitive market poses a constant threat and increases demand for innovation in offering 2. The global economic condition can hamper sales in the luxury and upscale segments. Competition 1.Best Western Corporation 2. Cendant Corporation 3. Choice International 4. Hilton Hotels Corporation 5. InterContinental Hotels Group PLC 6. Marriott International Inc.
Opportunity
Threats
Competitors
7. Starwood Hotels & Resorts Worldwide, Inc.
doc_293914044.docx