Description
SWOT ANALYSIS OF AC MILAN
AC Milan
Parent Company
Associazione Calcio Milan
Category
Football Club- Italy (Serie A)
Sector
Sports
Tagline/ Slogan
Forza Milan
USP
Italy’s best football clubs with popular football stars
STP
Segment
Millions of people across the world who love to play or watch football
Target Group
Men in the age group 15 and above globally
Positioning
One of the most consistent and top Italian clubs
SWOT Analysis
1.Strong brand name in Italy 2.Excellent marketing and high quality merchandising in Europe 3.It has been associated with sponsors like Adidas, Bwin, Fly Emirates, Opel, Lotto 4.San Siro stadium has a capacity of over 80,000 spectators Strength 5.Hasn’t been able to win international trophies recently
1.Less popular football club as compared to other top English and Spanish clubs 2.Over dependence on Italian players affects global brand Weakness 3.Lesser brand visibility and presence in the global market
1.Tapping global fan bases like India, China Opportunity 2.More advertising and brand visibility would help build on brand equity
1.Other top clubs buying out good players 2.Internal problems between players and management Threats 3.Financial debts incurred due to expensive player transfers
Competition
1.Arsenal 2.Chelsea 3.Liverpool 4.Barcelona Football Club 5.Real Madrid 6.Manchester United 7.Inter Milan 8.Bayern Munich Competitors 9.Juventus
doc_922444645.docx
SWOT ANALYSIS OF AC MILAN
AC Milan
Parent Company
Associazione Calcio Milan
Category
Football Club- Italy (Serie A)
Sector
Sports
Tagline/ Slogan
Forza Milan
USP
Italy’s best football clubs with popular football stars
STP
Segment
Millions of people across the world who love to play or watch football
Target Group
Men in the age group 15 and above globally
Positioning
One of the most consistent and top Italian clubs
SWOT Analysis
1.Strong brand name in Italy 2.Excellent marketing and high quality merchandising in Europe 3.It has been associated with sponsors like Adidas, Bwin, Fly Emirates, Opel, Lotto 4.San Siro stadium has a capacity of over 80,000 spectators Strength 5.Hasn’t been able to win international trophies recently
1.Less popular football club as compared to other top English and Spanish clubs 2.Over dependence on Italian players affects global brand Weakness 3.Lesser brand visibility and presence in the global market
1.Tapping global fan bases like India, China Opportunity 2.More advertising and brand visibility would help build on brand equity
1.Other top clubs buying out good players 2.Internal problems between players and management Threats 3.Financial debts incurred due to expensive player transfers
Competition
1.Arsenal 2.Chelsea 3.Liverpool 4.Barcelona Football Club 5.Real Madrid 6.Manchester United 7.Inter Milan 8.Bayern Munich Competitors 9.Juventus
doc_922444645.docx