Description
SWOT ANALYSIS OF ABERCROMBIE AND FITCH
Abercrombie and Fitch
Parent Company
Abercombie and Fitch Company
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Casual Luxury
USP
Casual wear for those with a chic and adventurous attitude STP
Those who love the sporty, comfortable, fashionable and glamorous Segment look
Medium to high purchasing power and love to experiment with their Target Group looks
Stylish outfits along with chic accessories for those who love looking Positioning hot and chic at all times SWOT Analysis
1. They are present in about 300 locations in the whole of United States and over 1100 stores across the 4 different brands including Hollister etc. 2. They have a very good brand name worldwide and are present in many different sectors 3. They have about 9000 employees working for them who are highly involved in detailing and perfect craftsmanship 4. They have a very strong brand advertising 5.They are a very large retailer of casual clothing and have many subsidiary brands that go along with it 6.Their stores have been considered to be the most innovative kind of Strength store format as they always have entertaining music playing in the background, along with amazing interiors and cologne being sprayed
on all customers 7.Unique sales strategy and excellent marketing making a high brand recall
1.Strong competition means limited market share, and also problem from fake imitations 2.They have been allegations in the news for things like discrimination against employees etc. and hence lots out on a lot of Weakness clientele
1.Online Retail is gaining a large amount of importance 2.They can expand into unexplored global markets and create a foothold their also 3.Franchising and takeovers are major opportunities for the clothing Opportunity brand in today’s situation
1.Slowdown in spending on clothing 2.Consumer switching is on the rise especially to better quality luxury brands who have a similar brand attitude 3.Brands replicating their styles along with counterfeits available at Threats much lower prices than their products Competition
1.Urban Outfitters 2.American Eagle Competitors 3.Tommy Hilfiger
doc_685313562.docx
SWOT ANALYSIS OF ABERCROMBIE AND FITCH
Abercrombie and Fitch
Parent Company
Abercombie and Fitch Company
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Casual Luxury
USP
Casual wear for those with a chic and adventurous attitude STP
Those who love the sporty, comfortable, fashionable and glamorous Segment look
Medium to high purchasing power and love to experiment with their Target Group looks
Stylish outfits along with chic accessories for those who love looking Positioning hot and chic at all times SWOT Analysis
1. They are present in about 300 locations in the whole of United States and over 1100 stores across the 4 different brands including Hollister etc. 2. They have a very good brand name worldwide and are present in many different sectors 3. They have about 9000 employees working for them who are highly involved in detailing and perfect craftsmanship 4. They have a very strong brand advertising 5.They are a very large retailer of casual clothing and have many subsidiary brands that go along with it 6.Their stores have been considered to be the most innovative kind of Strength store format as they always have entertaining music playing in the background, along with amazing interiors and cologne being sprayed
on all customers 7.Unique sales strategy and excellent marketing making a high brand recall
1.Strong competition means limited market share, and also problem from fake imitations 2.They have been allegations in the news for things like discrimination against employees etc. and hence lots out on a lot of Weakness clientele
1.Online Retail is gaining a large amount of importance 2.They can expand into unexplored global markets and create a foothold their also 3.Franchising and takeovers are major opportunities for the clothing Opportunity brand in today’s situation
1.Slowdown in spending on clothing 2.Consumer switching is on the rise especially to better quality luxury brands who have a similar brand attitude 3.Brands replicating their styles along with counterfeits available at Threats much lower prices than their products Competition
1.Urban Outfitters 2.American Eagle Competitors 3.Tommy Hilfiger
doc_685313562.docx