Description
SWOT ANALYSIS OF AAREY LASSI
Aarey Lassi
Parent Company
Aarey Dairy, Dairy Development Dept (Maharastra, India)
Category
Milk Products
Sector
Food and Beverages
Tagline/ Slogan
-
USP
Good quality lassi, at affordable price and easily available
STP
Segment
Anyone who need a refreshing and affordable drink
Target Group
Kids and adults alike(college students, office workers)
Positioning
Mumbai’s very own branded lassi from Aarey
SWOT Analysis
1. Strong supply network across Mumbai 2. Brand loyalty-popular amongst consumers 3. Affordable price 4. Trusted quality and good packaging 5. Strong brand recall Strength 6. Popular flavours like Plain, Mango, Strawberry
1.Limited shelf life 2.Strong competition from bigger brands Weakness 3. No pan-India presence
1.Introduction of new flavours Opportunity 2.An alternative and healthy drink for health conscious people
1.Competition from roadside juice makers, aerated drinks, etc. 2.Cost involved and ultimately the price would increase due to Threats inflation
Competition
1.Amul KoolLassee 2.Other local lassi 3.Aerated drinks 4.Roadside fresh juice makers 5.Amul Kool milk 6.Aarey Energee 7.Amul masti buttermilk Competitors 8.Mother dairy lassi
doc_394026521.docx
SWOT ANALYSIS OF AAREY LASSI
Aarey Lassi
Parent Company
Aarey Dairy, Dairy Development Dept (Maharastra, India)
Category
Milk Products
Sector
Food and Beverages
Tagline/ Slogan
-
USP
Good quality lassi, at affordable price and easily available
STP
Segment
Anyone who need a refreshing and affordable drink
Target Group
Kids and adults alike(college students, office workers)
Positioning
Mumbai’s very own branded lassi from Aarey
SWOT Analysis
1. Strong supply network across Mumbai 2. Brand loyalty-popular amongst consumers 3. Affordable price 4. Trusted quality and good packaging 5. Strong brand recall Strength 6. Popular flavours like Plain, Mango, Strawberry
1.Limited shelf life 2.Strong competition from bigger brands Weakness 3. No pan-India presence
1.Introduction of new flavours Opportunity 2.An alternative and healthy drink for health conscious people
1.Competition from roadside juice makers, aerated drinks, etc. 2.Cost involved and ultimately the price would increase due to Threats inflation
Competition
1.Amul KoolLassee 2.Other local lassi 3.Aerated drinks 4.Roadside fresh juice makers 5.Amul Kool milk 6.Aarey Energee 7.Amul masti buttermilk Competitors 8.Mother dairy lassi
doc_394026521.docx