Description
SWOT ANALYSIS OF A6
Audi A6 Parent Company Category Sector Tagline/ Slogan USP Audi (Volkswagen Group) Executive Sedan Automobiles Design & Performance An executive sedan equipped with powerful engine and dynamic design STP Segment Target Group Positioning Executive Sedan segment for professionals and executives Targeted towards affluent individuals who would spend for an internationally branded luxury car Positioned as a premium car in the compact executive sedan segment providing elegant styling & good performance SWOT Analysis 1. Equipped with features like light sensing headlights, traction control, electronic stability control & brake assist 2. Available in petrol and diesel variants providing more options 3. Powerful and refined engine 4. Wide range of colors to choose from 5. Dynamic styling & neat lined exteriors Strength . Marketing and advertising has enhanced brand image 1. The parent brand is still establishing itself across the globe especially emerging economies Weakness 2. Owing to high competition, brand market share is limited 1. Expanding automobile market and available space for competitors 2. Increasing per capita income and purchasing capability of potential customer base Opportunity 3. Owned by a renowned and reputed brand name i.e. Audi,
which can help in market penetration 4. More inclination of affluent customers to purchase international brand 5. Augmenting the distribution and service network in various countries 1. Increasing fuel & other costs 2. Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price Threats 4. Product innovations and frugal engineering by competitors Competition 1.BMW 5 series 2. Mercedes E Class Competitors 3. Volvo S80
doc_845557165.docx
SWOT ANALYSIS OF A6
Audi A6 Parent Company Category Sector Tagline/ Slogan USP Audi (Volkswagen Group) Executive Sedan Automobiles Design & Performance An executive sedan equipped with powerful engine and dynamic design STP Segment Target Group Positioning Executive Sedan segment for professionals and executives Targeted towards affluent individuals who would spend for an internationally branded luxury car Positioned as a premium car in the compact executive sedan segment providing elegant styling & good performance SWOT Analysis 1. Equipped with features like light sensing headlights, traction control, electronic stability control & brake assist 2. Available in petrol and diesel variants providing more options 3. Powerful and refined engine 4. Wide range of colors to choose from 5. Dynamic styling & neat lined exteriors Strength . Marketing and advertising has enhanced brand image 1. The parent brand is still establishing itself across the globe especially emerging economies Weakness 2. Owing to high competition, brand market share is limited 1. Expanding automobile market and available space for competitors 2. Increasing per capita income and purchasing capability of potential customer base Opportunity 3. Owned by a renowned and reputed brand name i.e. Audi,
which can help in market penetration 4. More inclination of affluent customers to purchase international brand 5. Augmenting the distribution and service network in various countries 1. Increasing fuel & other costs 2. Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price Threats 4. Product innovations and frugal engineering by competitors Competition 1.BMW 5 series 2. Mercedes E Class Competitors 3. Volvo S80
doc_845557165.docx