Description
SWOT ANALYSIS OF A5
Audi A5 Parent Company Category Sector Tagline/ Slogan USP Audi (Volkswagen Group) Compact Executive Sedan Automobiles A new form of driving; Driving re-designed A compact executive sedan providing opulence and luxury to the elite customer base STP Segment Target Group Positioning Executive Sedan segment for professionals and executives Targeted towards affluent individuals who would spend for an internationally branded luxury car Positioned as a premium car in the compact executive sedan segment providing best features and excellent driving experience SWOT Analysis 1. Cutting edge design and external features 2. Alloy wheels and sports suspension provide excellent handling and makes cutting corners easier 3. Equipped with features like rain & light sensors, sunroof, parking sensors, automatic headlights and comprehensive driver information 4. Adequate trunk and interior space Strength 5. Marketing and advertising has enhanced brand image 1. The parent brand is still establishing itself across the globe especially emerging economies Weakness 2. Owing to high competition, brand market share is limited 1. Expanding automobile market and available space for competitors 2. Increasing per capita income and purchasing capability of potential customer base Opportunity 3. Owned by a renowned and reputed brand name i.e. Audi,
which can help in market penetration 4. More inclination of affluent customers to purchase international brand 5. Augmenting the distribution and service network in various countries 1. Increasing fuel costs 2. Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price Threats 4. Product innovations and frugal engineering by competitors Competition 1. BMW M3 Competitors 3. Mercedes C 63
doc_269492621.docx
SWOT ANALYSIS OF A5
Audi A5 Parent Company Category Sector Tagline/ Slogan USP Audi (Volkswagen Group) Compact Executive Sedan Automobiles A new form of driving; Driving re-designed A compact executive sedan providing opulence and luxury to the elite customer base STP Segment Target Group Positioning Executive Sedan segment for professionals and executives Targeted towards affluent individuals who would spend for an internationally branded luxury car Positioned as a premium car in the compact executive sedan segment providing best features and excellent driving experience SWOT Analysis 1. Cutting edge design and external features 2. Alloy wheels and sports suspension provide excellent handling and makes cutting corners easier 3. Equipped with features like rain & light sensors, sunroof, parking sensors, automatic headlights and comprehensive driver information 4. Adequate trunk and interior space Strength 5. Marketing and advertising has enhanced brand image 1. The parent brand is still establishing itself across the globe especially emerging economies Weakness 2. Owing to high competition, brand market share is limited 1. Expanding automobile market and available space for competitors 2. Increasing per capita income and purchasing capability of potential customer base Opportunity 3. Owned by a renowned and reputed brand name i.e. Audi,
which can help in market penetration 4. More inclination of affluent customers to purchase international brand 5. Augmenting the distribution and service network in various countries 1. Increasing fuel costs 2. Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price Threats 4. Product innovations and frugal engineering by competitors Competition 1. BMW M3 Competitors 3. Mercedes C 63
doc_269492621.docx