Description
SWOT ANALYSIS OF 8PM WHISKY
8PM Whisky
Parent Company
Radico Khaitan
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
Aath ke taath
USP
A unique grain-based whiskey that is very smooth and mellow STP
Segment
Upper regular segment
Target Group
Targeted towards working population both urban and rural
A beverage that provides you with a lavish and a fun drinking Positioning experience SWOT Analysis
1. Quality and Innovative packaging 2. Innovative advertising and marketing channels e.g tying up with theaters in Andhra Pradesh 3. Strong brand loyalty as the brand and the promoter family has served the Indian markets since a long time 4. Excellent distribution network with distribution agreement with Suntory (Japan) further enhancing its distribution capability Strength 5. Strong foothold in the defence sector
1. Strong competition from other local and international brands in the same segment 2. Cannibalization by other brands and other forms of alcohol in the recent years Weakness 3. Very high working capital intensive operations
1. The entry barriers enacted by limited licensing are still very high thus posing a challenge to anyone trying to enter the segment 2. Any deregulation in the excise policies with reference to taxation and duty on beer which could drastically push up the demand for whisky 3. With Increase in the working population in IT and other segments, the consumption of alcohol in the upper regular segment has Opportunity increased dramatically in the recent past
1.The industry is very regulated 2. The set of rules concerning alcohol is not uniform across all states and union territories and they also are very volatile based on the whims and fancies of the ruling party Threats 3. Cyclicality in raw material prices Competition
1. Bagpiper Competitors 2. Officer’s Choice
doc_378650912.docx
SWOT ANALYSIS OF 8PM WHISKY
8PM Whisky
Parent Company
Radico Khaitan
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
Aath ke taath
USP
A unique grain-based whiskey that is very smooth and mellow STP
Segment
Upper regular segment
Target Group
Targeted towards working population both urban and rural
A beverage that provides you with a lavish and a fun drinking Positioning experience SWOT Analysis
1. Quality and Innovative packaging 2. Innovative advertising and marketing channels e.g tying up with theaters in Andhra Pradesh 3. Strong brand loyalty as the brand and the promoter family has served the Indian markets since a long time 4. Excellent distribution network with distribution agreement with Suntory (Japan) further enhancing its distribution capability Strength 5. Strong foothold in the defence sector
1. Strong competition from other local and international brands in the same segment 2. Cannibalization by other brands and other forms of alcohol in the recent years Weakness 3. Very high working capital intensive operations
1. The entry barriers enacted by limited licensing are still very high thus posing a challenge to anyone trying to enter the segment 2. Any deregulation in the excise policies with reference to taxation and duty on beer which could drastically push up the demand for whisky 3. With Increase in the working population in IT and other segments, the consumption of alcohol in the upper regular segment has Opportunity increased dramatically in the recent past
1.The industry is very regulated 2. The set of rules concerning alcohol is not uniform across all states and union territories and they also are very volatile based on the whims and fancies of the ruling party Threats 3. Cyclicality in raw material prices Competition
1. Bagpiper Competitors 2. Officer’s Choice
doc_378650912.docx