Description
SWOT ANALYSIS OF 7UP
7UP
Parent Company
Pepsi Co
Category
Beverage
Sector
Food Products
Tagline/ Slogan
Mood ko do lemon ka lift
USP
Fido Dido; Refreshing clear drink with a natural lemon and lime flavor
STP
Segment
For all people seeking a soft drink for regular occasions, parties
Target Group
All age groups Lower, middle and upper class people
Positioning
The cool Lemon Drink
SWOT Analysis
1.Excellent branding and advertising through celebrities 2.Excellent distribution and availability 3. Available in bottle, pet packs, cans etc 4. Strong backing of Pepsi brand, hence globally available Strength 5. High penetration in urban as well as rural products
1.Aerated drinks not popular with health conscious people 2. Constant pressure from other soft drink brands hence limited Weakness market share
1.Leverage successful brand Pepsi 2.Advertise more by celebrity associations 3.Buy out competition Opportunity 4.More Brand recognition through online and offline medium
1.Threat from other aerated drinks competitors 2.Threat from substitutes like fruit juices Threats 3.Boycott from health conscious people
Competition
Competitors
1.Sprite
doc_997019439.docx
SWOT ANALYSIS OF 7UP
7UP
Parent Company
Pepsi Co
Category
Beverage
Sector
Food Products
Tagline/ Slogan
Mood ko do lemon ka lift
USP
Fido Dido; Refreshing clear drink with a natural lemon and lime flavor
STP
Segment
For all people seeking a soft drink for regular occasions, parties
Target Group
All age groups Lower, middle and upper class people
Positioning
The cool Lemon Drink
SWOT Analysis
1.Excellent branding and advertising through celebrities 2.Excellent distribution and availability 3. Available in bottle, pet packs, cans etc 4. Strong backing of Pepsi brand, hence globally available Strength 5. High penetration in urban as well as rural products
1.Aerated drinks not popular with health conscious people 2. Constant pressure from other soft drink brands hence limited Weakness market share
1.Leverage successful brand Pepsi 2.Advertise more by celebrity associations 3.Buy out competition Opportunity 4.More Brand recognition through online and offline medium
1.Threat from other aerated drinks competitors 2.Threat from substitutes like fruit juices Threats 3.Boycott from health conscious people
Competition
Competitors
1.Sprite
doc_997019439.docx