Description
SWOT ANALYSIS OF 77 BANK
77 Bank
Parent Company
77 Bank Ltd
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Best creative bank
A bank committed to Earthquake reconstruction and revitalizing the USP regional economy STP
Segment
Holding deposits for public money and handling payments
Individuals, Small, medium & large enterprise looking for diverse Target Group financial solutions
The 77 Bank continues to strengthen its business foundation and enhance its management quality in order to be the "Best creative Positioning bank" that creates a new era together with the region SWOT Analysis
1. The Bank is the largest in the Tohoku region, with a branch network of 140 domestic branches covering the northern part of Honshu, Japan's largest island 2. 77 Bank started New Medium-term Management Plan for supporting the earthquake recovery and to revitalize the regional economy 3. It has strengthen its loan and consulting capabilities related to revitalizing the economy hit by earthquake in the region 4. Identify borrowing needs through visiting to customers and Strength strengthening the efforts targeted at housing demand
1. Core Operating income decreased despite a decrease in expenses because interest income decreased due partly to a decrease in interest on loans Weakness 2. Capitalization which is weaker than the regional bank average
1. The impact of Economic stimulus measures put forth by the government, production and exports have started to pick up and personal consumption has been brisk 2. Public investment and housing investment are trending upwards 3. A political shakeup in Japan could force many new reforms that fix the country’s most glaring problems while positioning it for a more robust future 4. In view of the stabilizing local economy, there is still room for the Opportunity bank to find growth opportunities in its home market
1. The slowdown of economic activity overseas poses a risk to Japan 2. Anticipated deposit withdrawals and future demand for funds accompanying the progress of reconstruction 3. As interest rates increase, so will the threat of a fiscal crisis in Japan 4. Intramural squabbling at newly merged banks has kept them from streamlining operations or cutting costs quickly, and in some cases has produced embarrassing disasters like days-long crashes of Threats automated teller networks Competition
1. The Musashino Bank, Ltd. 2. The Chiba Kogyo Bank, Ltd. 3. The Shiga Bank, Ltd. 4. Aozora Bank Ltd. 5. The Miyazaki Bank Ltd 6. Sumitomo Mitsui Banking Corporation Competitors 7. Culture Convenience Club Co., Ltd
doc_501006241.docx
SWOT ANALYSIS OF 77 BANK
77 Bank
Parent Company
77 Bank Ltd
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Best creative bank
A bank committed to Earthquake reconstruction and revitalizing the USP regional economy STP
Segment
Holding deposits for public money and handling payments
Individuals, Small, medium & large enterprise looking for diverse Target Group financial solutions
The 77 Bank continues to strengthen its business foundation and enhance its management quality in order to be the "Best creative Positioning bank" that creates a new era together with the region SWOT Analysis
1. The Bank is the largest in the Tohoku region, with a branch network of 140 domestic branches covering the northern part of Honshu, Japan's largest island 2. 77 Bank started New Medium-term Management Plan for supporting the earthquake recovery and to revitalize the regional economy 3. It has strengthen its loan and consulting capabilities related to revitalizing the economy hit by earthquake in the region 4. Identify borrowing needs through visiting to customers and Strength strengthening the efforts targeted at housing demand
1. Core Operating income decreased despite a decrease in expenses because interest income decreased due partly to a decrease in interest on loans Weakness 2. Capitalization which is weaker than the regional bank average
1. The impact of Economic stimulus measures put forth by the government, production and exports have started to pick up and personal consumption has been brisk 2. Public investment and housing investment are trending upwards 3. A political shakeup in Japan could force many new reforms that fix the country’s most glaring problems while positioning it for a more robust future 4. In view of the stabilizing local economy, there is still room for the Opportunity bank to find growth opportunities in its home market
1. The slowdown of economic activity overseas poses a risk to Japan 2. Anticipated deposit withdrawals and future demand for funds accompanying the progress of reconstruction 3. As interest rates increase, so will the threat of a fiscal crisis in Japan 4. Intramural squabbling at newly merged banks has kept them from streamlining operations or cutting costs quickly, and in some cases has produced embarrassing disasters like days-long crashes of Threats automated teller networks Competition
1. The Musashino Bank, Ltd. 2. The Chiba Kogyo Bank, Ltd. 3. The Shiga Bank, Ltd. 4. Aozora Bank Ltd. 5. The Miyazaki Bank Ltd 6. Sumitomo Mitsui Banking Corporation Competitors 7. Culture Convenience Club Co., Ltd
doc_501006241.docx