Description
SWOT ANALYSIS OF 20 MICRON
20 Microns
Parent Company
20 Microns
Category
Diversified Metals & Mining
Sector
White Minerals manufacturing
Tagline/ Slogan
-
USP
India’s largest producer of white minerals
STP
Segment
Industrial Segmentation
Paint and powder coating, plastic, textiles, rubber, paper Target Group textiles, and sealants industry
Superior product quality, equally matched with excellence in problem Positioning solving capabilities and technical customer service
SWOT Analysis
1. Ability to factor client requirements 2. Diversified market - Strong presence in India and 47 other countries 3. Ownership of mineral mines as well manufacturing units – no supplier issues Strength 4. Strong R&D and operational efficiency
1. Does not own power sources 2. Govt regulations put a lot of restrictions on operations and Weakness expansions
1. Expansion of industries targeted 2. Increasing popularity of synthetic minerals Opportunity 3. Expanding geographical locations and international tie-ups
1. Resource limitation – Limited mineral resources in India Threats 2. Availability of synthetic substitutes – produced by stronger player
Competition
1. NMDC Limited 2. Ashapura Minechem Ltd. Competitors 3. Sandur Manganese & Iron Ores Ltd
doc_800196820.docx
SWOT ANALYSIS OF 20 MICRON
20 Microns
Parent Company
20 Microns
Category
Diversified Metals & Mining
Sector
White Minerals manufacturing
Tagline/ Slogan
-
USP
India’s largest producer of white minerals
STP
Segment
Industrial Segmentation
Paint and powder coating, plastic, textiles, rubber, paper Target Group textiles, and sealants industry
Superior product quality, equally matched with excellence in problem Positioning solving capabilities and technical customer service
SWOT Analysis
1. Ability to factor client requirements 2. Diversified market - Strong presence in India and 47 other countries 3. Ownership of mineral mines as well manufacturing units – no supplier issues Strength 4. Strong R&D and operational efficiency
1. Does not own power sources 2. Govt regulations put a lot of restrictions on operations and Weakness expansions
1. Expansion of industries targeted 2. Increasing popularity of synthetic minerals Opportunity 3. Expanding geographical locations and international tie-ups
1. Resource limitation – Limited mineral resources in India Threats 2. Availability of synthetic substitutes – produced by stronger player
Competition
1. NMDC Limited 2. Ashapura Minechem Ltd. Competitors 3. Sandur Manganese & Iron Ores Ltd
doc_800196820.docx