Description
SWOT ANALYSIS OF 18 +
18+ Deodrant Parent Company Category Sector Tagline/ Slogan USP Vini Group of Companies Deodorant FMCG Like no other A deodorant with a difference STP Segment Target Group Outdoor-oriented, Fashion oriented, Trendy Urban youth from the upper middle class A deodorant with a difference, one which smells like a real perfume and not an alcohol SWOT Analysis 1. Has a differentiated value proposition from all its competitors 2. Effective advertising and branding targeting the youth 3. Good distribution, Promotions and campaigns for luring customers Strength 4. TVCs and print ads are effective in targeting young customers 1. Only an urban market phenomenon 2. High pricing reduces the target market 3.Controversial advertising often leads to legal issues 1. Coming up with Limited Edition fragrances 2. Tie up with hotel chains and large organizations like gym chains etc.
Positioning
Weakness
Opportunity
Threats
1. Deodorants sales are seasonal. Maximum sales happen in the summer months 2. Competition from Premium Segment Deodorants like Burberry, Body Shop Competition 1. Axe 2. Set Wet 2. Zatak 3. Fuel 4. Manhunt
Competitors
5. Fogg
doc_487684934.docx
SWOT ANALYSIS OF 18 +
18+ Deodrant Parent Company Category Sector Tagline/ Slogan USP Vini Group of Companies Deodorant FMCG Like no other A deodorant with a difference STP Segment Target Group Outdoor-oriented, Fashion oriented, Trendy Urban youth from the upper middle class A deodorant with a difference, one which smells like a real perfume and not an alcohol SWOT Analysis 1. Has a differentiated value proposition from all its competitors 2. Effective advertising and branding targeting the youth 3. Good distribution, Promotions and campaigns for luring customers Strength 4. TVCs and print ads are effective in targeting young customers 1. Only an urban market phenomenon 2. High pricing reduces the target market 3.Controversial advertising often leads to legal issues 1. Coming up with Limited Edition fragrances 2. Tie up with hotel chains and large organizations like gym chains etc.
Positioning
Weakness
Opportunity
Threats
1. Deodorants sales are seasonal. Maximum sales happen in the summer months 2. Competition from Premium Segment Deodorants like Burberry, Body Shop Competition 1. Axe 2. Set Wet 2. Zatak 3. Fuel 4. Manhunt
Competitors
5. Fogg
doc_487684934.docx