SWOT ANALYSIS: MARUTI

[sunandaC]

SWOT ANALYSIS:

Strengths:

• Maruti Brand name
• In house engineering capability
• Quality manufacturing process
• Employee involvements
• Brand image
• Diversified area of interest
• Existing customer base
• Huge capacity


Weaknesses:

• Technology
• Very high interest
• Unnecessary piling up inventories
• Extremely high employee cost
• Light body
• Space

Opportunity:

• Industry growth
• Two wheelers owners
• General improvement in infrastructure
• Population of Indian cities.


Threats:

• Competitors
• Import raw material
• Improvement in public transport
• Rise in petrol prices

 

[jitendra05]

SWOT ANALYSIS:

Strengths:

• Maruti Brand name
• In house engineering capability
• Quality manufacturing process
• Employee involvements
• Brand image
• Diversified area of interest
• Existing customer base
• Huge capacity


Weaknesses:

• Technology
• Very high interest
• Unnecessary piling up inventories
• Extremely high employee cost
• Light body
• Space

Opportunity:

• Industry growth
• Two wheelers owners
• General improvement in infrastructure
• Population of Indian cities.


Threats:

• Competitors
• Import raw material
• Improvement in public transport
• Rise in petrol prices

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